#Japan #Tokyo #Perfect Corp #Louis Vuitton #La Beauté

Perfect Corp Collaborates with Louis Vuitton

In a groundbreaking partnership, Perfect Corp has teamed up with Louis Vuitton, a member of the LVMH Group, to present the luxury brand's inaugural makeup collection titled La Beauté Louis Vuitton. This collaboration aims to enrich consumer experiences through an advanced virtual makeup platform that stands at the intersection of beauty and technology.

Beginning on launch day, customers across 33 countries, including Japan, will be able to enjoy an immersive virtual try-on experience via various platforms such as websites, mobile apps, and WeChat. Thanks to Perfect's cutting-edge beauty tech, users will unlock high levels of realism while exploring Louis Vuitton's newest makeup offerings.

The collection features eight different eyeshadow palettes and 65 lipstick shades with diverse textures including satin, matte, and balm, alongside carefully curated makeup looks. At the heart of these digital experiences is Perfect Corp’s advanced technology, which has been tailored to capture Louis Vuitton's innovative vision in luxury beauty.

The Collaborative Vision for the Future of Beauty Tech

This partnership introduces multiple innovative features that are industry-firsts, integrating beauty tech solutions designed for ultimate consumer personalization and engagement:

• - AI-Powered Lip Color Recommendations: Leveraging skin tone analysis, an exclusive AI algorithm from Louis Vuitton will suggest the best lipstick shades tailored to individual users.
• - Realism Beyond Filters: By eliminating conventional overlay filters, the technology provides a seamless experience where users can even position their hands in front of their faces without distortion, achieving a natural look and feel.
• - Dual Color Comparison Tool: Moving beyond traditional single-color trials, users can now compare two lipstick shades side-by-side in real time, making the try-on experience more efficient and enjoyable.
• - Enhanced Lip Tracking Precision: With improved tracking accuracy, users will experience a remarkably smooth and lifelike virtual makeup application, helping to merge the digital and physical worlds of beauty.

A Fusion of Luxury and Technology from Day One

The integration of virtual try-ons into the makeup launch underscores the increasing importance of digital innovation in the luxury sector. As high-end cosmetic brands embrace technological advancements, Louis Vuitton leads the way by offering cutting-edge immersive experiences that set new standards within the industry.

Maria-José Barea Lojas, Louis Vuitton's Global VP of E-Commerce, expressed: “This makeup launch signifies not just the introduction of a new product but the manifestation of a new creative expression. Through our collaboration with Perfect Corp, we can deliver an experience that embodies personalization, realism, and innovation, reflecting our meticulous attention to detail in the digital realm.”

Alice Chang, the Founder and CEO of Perfect Corp, shared her thoughts on the collaboration: “It is a tremendous honor to open new doors in virtual beauty experiences alongside Louis Vuitton. This partnership symbolizes the future of luxury beauty, presenting a rich, personalized, and immersive experience from the very first touchpoint through advanced digital technology.”

About Perfect Corp

Founded in 2015, Perfect Corp operates at the forefront of enhancing beauty experiences through AI skin analysis, virtual try-ons, and personalization services for cosmetic brands, fashion retailers, salons, and clinics. The company advocates for Beautiful AI, a technology designed to bring beauty to consumers' lives.

With a global presence in Japan, North America, Europe, China, Taiwan, and India, Perfect Corp serves over 60 countries (as of 2025). By merging beauty with technology, the firm has developed a revolutionary platform connecting consumers with brands in utterly novel ways. More than 700 brands utilize the platform, delivering over 100 billion virtual try-ons for more than 800,000 cosmetic items annually.

Moreover, the promotion of digital transformation through virtual try-ons offers tangible support for sustainability efforts in the beauty industry, contributing to reduced plastic usage and lower CO2 emissions, thereby fostering a more enjoyable and conducive living environment in society.