#United States #New York #Mondelēz #Kargo #SmartCommerce

Mondelez's Innovative CTV Campaign

Mondelez International, a powerhouse in the snack sector, has recently marked a significant achievement through a groundbreaking Connected TV (CTV) campaign. This innovative approach was designed in collaboration with Kargo and SmartCommerce, leveraging cutting-edge technology for a remarkable marketing success.

The challenge set before Mondelez was clear: they needed to attract new customers while simplifying the purchasing process for their products. Their solution harnessed the capabilities of Kargo’s advertising expertise and the advanced commerce functionalities offered by SmartCommerce, particularly its Click2Cart® technology. This integration allowed viewers to purchase snacks directly from their CTV advertisements seamlessly, enhancing the shopping experience and engaging consumers effectively.

Monumental Results

The results of this innovative campaign were nothing short of extraordinary. Not only did Mondelez achieve 10X higher conversion rates compared to industry standards, but they also expanded their customer base by 12%, welcoming new buyers into their ranks. The ability to convert general awareness into real purchasing action has set a remarkable precedent for the entire CTV advertising market.

Billie Hirsh, Vice President of Marketing at Kargo, emphasized the campaign's impact, stating, "This campaign demonstrates that CTV advertising is not merely about sketching brand awareness; it's fundamentally about driving measurable sales." Hers is a conviction cemented by the compelling data now available. The campaign’s design provided not only engaging storytelling but also robust metrics through Attain’s advanced measurement technology, which tracked each advertising tactic’s contribution to sales.

Elevated Industry Benchmarks

This venture has redefined performance marketing in CTV, by effectively marrying creative engagement with commerce functionalities to drive direct responses. Attain's insights have granted Mondelez unmatched visibility into the effectiveness of their media investments, ensuring optimization of each advertising dollar for maximum ROI. The integration of Kargo’s creative storytelling with SmartCommerce’s eCommerce solutions has thus established a new industry standard for marketing success.

Future of CTV Advertising

The transformative implications of Mondelez’s successful campaign extend beyond their immediate product lines; they underscore the potential of commerce-enabled CTV advertising as a dynamic, interactive, and measurable form of marketing. As brands increasingly pivot toward data-driven strategies, Mondelez’s achievements position them as pioneers in utilizing CTV to facilitate customer acquisition and boost sales growth effectively.

The collaboration with SmartCommerce and Kargo highlights how combining robust analytics with innovative advertising tactics can lead to exceptional consumer engagement and innovation within the marketing landscape. As the industry evolves, Mondelez’s success story serves as both an inspiration and a benchmark for others seeking to navigate the complexities of modern advertising.

About the Partners

SmartCommerce

SmartCommerce has positioned itself as a leader in marketing technology solutions for CPG companies, enabling them to enhance their online sales through advanced data analytics and seamless commerce integration. Their Click2Cart technology has revolutionized the way brands connect with consumers, ensuring that shopping becomes an intuitive part of the advertising experience.

Kargo

Kargo is recognized as a premier media marketplace, delivering unique and impactful advertising solutions that resonate with consumers across various digital platforms. Their expertise lies in creating captivating advertisements that not only attract attention but also drive measurable results, contributing to the success of major global brands.

Attain

Attain stands as a trusted leader in providing real-time purchase data, marketing analytics, and audience engagement tools. Their comprehensive platform empowers consumers and brands alike, refining the way marketing is conducted by focusing on verifiable outcomes and delivering insights that facilitate smarter, more effective advertising.

In conclusion, Mondelez's revolutionary approach to CTV advertising, backed by advanced tools and analytics from Kargo, SmartCommerce, and Attain, presents a compelling model for success in the contemporary advertising ecosystem.