#Japan #Tokyo #SUQQU #Eastman Cristal™ One #Sustainable Makeup

SUQQU's New Sustainable Makeup Compact: A Perfect Blend of Luxury and Eco-Friendliness

SUQQU, the prestigious Japanese beauty brand, has recently launched an innovative setting powder in a compact made from Eastman Cristal™ One copolyester. This launch marks a significant step towards sustainability in the beauty industry, emphasizing the brand's commitment to environmental responsibility while maintaining its signature luxury aesthetics.

Recognizing the need to find an eco-friendly alternative to traditional materials like acrylonitrile butadiene styrene (ABS), SUQQU collaborated with Eastman to develop a compact that not only meets functional and aesthetic criteria but also contributes to reducing environmental impact. Cristal One is a recyclable resin that aligns with SUQQU's dedication to enhancing sustainability in its luxury products.

The Innovation Behind the Compact

The introduction of Eastman’s Cristal One portfolio provides an end-of-life solution for cosmetic packaging. Notably, this specialty PET has received recognition from the Association of Plastic Recyclers (APR) and RecyClass, confirming its compatibility with the resin identification code 1 (RIC1) stream. This means it can seamlessly integrate into most municipal recycling systems, a crucial advantage as global sustainability regulations evolve.

SUQQU has designed its new luxury compact in accordance with the European Commission's Packaging and Packaging Waste Regulations (PPWR), demonstrating a proactive approach towards compliance and environmental standards. Cristal One not only meets durability requirements but also enhances the overall design, outperforming traditional materials like PET, particularly in drop impact resistance after the manufacturing process.

Tara Cary, Eastman’s marketing manager for cosmetic packaging, highlighted the growing expectation among consumers for brands to offer sustainable options without compromising elegance or design. She stated, “By adopting materials like Cristal One, brands like SUQQU meet these aesthetic demands and contribute to environmental responsibility.” The feedback from consumers has reinforced this message, illustrating a desire for beautiful, durable, and reusable products that double as fashion accessories.

The Aesthetic Appeal

One of the standout features of Cristal One is its ability to provide a deep, glossy black finish that, according to Cary, enhances the product's luxury appeal. SUQQU has maintained a commitment to high design standards, ensuring that while the product is eco-friendly, it does not lose its exquisite finish or luxurious feel. This is a crucial factor, as consumers often associate sustainability with a sacrifice in style, which SUQQU aims to counteract with its new compact.

The sustainable makeup compact is not just a product but a statement, allowing consumers to participate in environmental responsibility while indulging in luxury. The compact has been well received, achieving impressive sales figures, reportedly exceeding 187% of SUQQU's monthly target. This statistic highlights the growing demand for sustainable beauty products on a global scale.

About SUQQU and Eastman

SUQQU was established in 2003 and has become synonymous with luxury in the beauty industry, offering high-quality skincare and makeup products that cater to sophisticated tastes. The name SUQQU translates to a figure standing tall in Japanese, symbolizing grace and independence—qualities that resonate deeply with its consumers. The brand aims to adapt to the evolving needs of society while promoting beauty and elegance.

Eastman, founded in 1920, is dedicated to enhancing quality of life through innovative materials and solutions. The company has built its reputation on providing high-quality products with a commitment to sustainability. Working with cosmetic brands like SUQQU has allowed Eastman to showcase its cutting-edge materials that meet modern consumer demands for both performance and ecological responsibility.

In conclusion, SUQQU's new sustainable makeup compact is more than just a cosmetic product; it represents a shift toward eco-conscious beauty, balancing luxury with the need for sustainability. Available both online and in physical stores in Japan and internationally, SUQQU continues to lead through innovation and elegance in the beauty realm.