#Japan #Tokyo #BIPROGY #Catalina Marketing #AOUMI

BIPROGY Completes Acquisition of Catalina Marketing Japan

On January 6, 2026, BIPROGY Inc., located in Koto City, Tokyo, announced the successful acquisition of all shares of Catalina Marketing Japan Inc. This strategic move signifies Catalina's transition into a fully owned subsidiary under BIPROGY. The acquisition not only enhances BIPROGY's portfolio but also aligns with its aggressive growth strategy in the retail sector, principally focusing on the rapidly expanding retail media market.

Purpose and Context of the Acquisition

The complete acquisition of Catalina is driven by BIPROGY's objectives to strengthen its business in the retail domain. Catalina is recognized as one of the largest retail media networks in Japan, particularly noted for its influential brand, “AOUMI.” The integration of Catalina's robust ID-POS data capabilities and comprehensive marketing strategies is expected to bolster BIPROGY’s offerings in both online and offline retail channels.

Catalina has established itself as the leading brand in the domestic retail media landscape, notably serving major food supermarkets, general retailers, and drugstores. With this acquisition, BIPROGY aims to capitalize on Catalina's extensive expertise and market share, enabling a multifaceted approach to retail media operations.

Strengthening Retail Media Capabilities

Post-acquisition, Catalina will continue to play a pivotal role within the BIPROGY Group, enhancing their retail media business strategies. BIPROGY's strategic vision is to leverage Catalina’s capabilities to build stronger relationships with retailers and manufacturers alike. This will involve supporting the formulation and execution of marketing strategies grounded in real-time data analysis, ensuring businesses can react swiftly to market changes.

About Catalina Marketing Japan

Catalina Marketing Japan operates the AOUMI retail media network, which represents a significant footprint across the nation. The company utilizes top-tier ID-POS data to assist retailers and manufacturers in devising comprehensive marketing strategies. Their services encompass a wide range of solutions designed to deliver optimal outcomes based on data-driven insights throughout various phases of marketing initiatives. For more information, visit Catalina Marketing Japan's official site.

Future Prospects

As BIPROGY integrates Catalina into its operations, the company anticipates significant growth and innovation in retail media. The enhanced resources and data capabilities that Catalina brings will enable them to stay ahead in an increasingly competitive landscape. This acquisition represents a strategic alignment of goals that promises to redefine marketing partnerships and enhance the shopping experience for consumers.

In conclusion, the consolidation of BIPROGY and Catalina marks an important milestone in the evolution of retail media in Japan. Stakeholders can expect to see progressive advancements in how retail data and media are utilized to drive business success in the coming years.