IQM Advertising Corporation Strengthens Leadership Team with Key Promotions

Strengthening Leadership at IQM Advertising

IQM Advertising Corporation, a leading global media buying platform, has taken significant steps to enhance its leadership structure by promoting two key figures within the organization. On February 20, 2025, the company announced that Darshan Khatri has been elevated to the role of Chief Customer Officer, while Matthew Dybwad steps into the position of Chief Revenue Officer. These promotions come at a time when IQM's focus is increasingly on optimizing customer experience and maximizing revenue potential in an ever-evolving advertising landscape.

Darshan Khatri: A Focus on Clients

Darshan Khatri, who has dedicated nearly a decade to the company, transitions from his prior role as Head of Ad Operations. In this capacity, he adeptly managed client relationships, ensuring a remarkable 95% retention rate and a stellar 99% completion of campaign budgets. Now, as the first Chief Customer Officer at IQM, Khatri's mission is clear: to serve as the voice of the customer and to synergize client expectations with the company's goals.

Khatri expressed his enthusiasm for his new role, stating, "My favorite part of my job at IQM has always been the ability to interact with and understand the needs of my clients. As Chief Customer Officer, I am very much looking forward to working more closely with our clients. My goal is to better understand their needs in order to seamlessly integrate them into our platform's overall journey." His vision includes elevating customer satisfaction and loyalty, while also aligning client insights with IQM's overarching business strategies.

Matthew Dybwad: Revenue Growth

Conversely, Matthew Dybwad, who has been with IQM for two years, previously held the title of SVP, Head of Political. His strategic initiatives in this role helped the firm achieve unprecedented revenue figures in the political advertising sector, establishing IQM as a leader in the ad tech space. As Chief Revenue Officer, Dybwad is charged with amplifying revenue outcomes and cultivating a high-performing sales team.

"IQM is a company with immense potential, not only in the political field where I began, but as a leading partner in other highly regulated verticals," Dybwad remarked. His vision is not just about maintaining momentum in political advertising but also expanding IQM's footprint in sectors like healthcare, ensuring that the company becomes synonymous with programmatic advertising excellence.

Aligning with Leadership

Khatri and Dybwad will both report directly to Kris Qiu, the Co-Founder and CEO of IQM. Qiu praised the new leaders, noting their extensive expertise, saying, "Both Darshan and Matthew bring immense know-how to each of their positions and will be incredible assets to our leadership team." Their promotions reflect IQM’s commitment to nurturing talent that aligns with the company’s mission to provide exceptional value to its partners.

Looking Ahead

As IQM Advertising Corporation continues to evolve, these strategic promotions signal a renewed focus on enhancing client relationships and driving revenue growth. With Khatri and Dybwad at the helm of customer experience and revenue strategy, respectively, IQM is well-positioned to thrive in the dynamic world of digital advertising.

To learn more about IQM and its leadership, visit the company’s official website at www.iqm.com.

About IQM

IQM stands at the forefront of digital media buying, allowing advertisers to leverage and refine their data in regulated industries to inform their advertising decisions. By providing robust audience segmentation and utilizing advanced, AI-driven insights, IQM helps clients achieve superior campaign performance across various platforms and formats.