#Israel #Tel Aviv #MySize Inc. #AI Fashion Tech #Overstock Management

MySize Inc. Accelerates Focus on the APAC Market

MySize Inc., a prominent player in the fashion technology industry, is shifting its strategic priorities towards the Asia-Pacific (APAC) region. This transition is largely driven by a notable rise in demand from fashion brands and retailers looking for advanced AI solutions for inventory management and sizing accuracy. As companies globally aim to refine their operations, MySize’s AI-enhanced platform is seen as essential for enhancing sustainability and improving customer experiences in the highly competitive fashion sector.

Strategic Expansion Details

On January 14, 2026, MySize made the announcement in Tel Aviv, showcasing their commitment to not just tapping into the burgeoning APAC market but actively participating in key industry events. One significant occasion on the horizon is the LINK FASHION conference—an international gathering in Shanghai set for May 13–14, 2026. Over 60 experts in the industry will share insights at the event, which is expected to draw around 3,000 professionals and feature a massive exhibition area with over 22,000 exhibitors.

During this conference, MySize will demonstrate how its proprietary artificial intelligence technologies are transforming the fashion landscape. Their advancements aim to improve the accuracy of size measurements, thereby decreasing product returns, and enhancing overall inventory management. In a world where customer expectations are ever-increasing, the ability to manage returns effectively and maintain an efficient inventory lifecycle is becoming critical for large-scale brands.

The Evolution of MySize

Underlining its significant growth, MySize is evolving from a provider of standalone solutions to a comprehensive platform that enables proactive decision-making over reactive strategies. With quotes from their CEO, Ronen Luzon, MySize emphasizes that AI usage in fashion has shifted from a trial phase to operational necessity. Retailers in the APAC region are seeking out tools that streamline their operations rather than complicate them further.

“MySize is in a unique position,” Luzon commented on the ongoing transformation. “As brands work to simplify their logistics and management of excess inventory, our technology provides compelling solutions that directly impact their margins.”

Current Presence and Partnerships

Having established a robust operational presence in the APAC region, particularly in Australia, MySize caters to notable clients including WorkWear Group and R.M. Williams—both of which signify the company’s capability in providing critical technological support to high-profile brands.

The firm’s dedication to APAC is a testament to its previous successes in European, Latin American, and US markets, where it has successfully introduced its innovative solutions into a variety of complex environments. This broader geographical strategy is a major step towards enhancing its international reach and accessing fresh growth avenues.

Looking Ahead

With aspirations firmly set on the APAC market, MySize is gearing up for interaction with fashion industry stakeholders throughout 2026. The company views the region as a critical layer for future growth, underpinned by an unwavering confidence in its AI technology’s already demonstrated value in real-world scenarios.  “MySize aims to scale sustainably while bringing substantial value to our partners and shareholders,” Luzon concluded.

Conclusion

As MySize Inc. intensifies its focus on APAC, the global fashion industry may need to prepare for an imminent shift in how overstock management and sizing inaccuracies are addressed. With a robust platform that responds to the pressing needs of fashion brands, MySize is paving the way for a more efficient, sustainable future in technology-driven fashion solutions.

For more detailed insights into their offerings, visit MySizeID to learn how MySize is set to shape the future of fashion technology.