Luxurious Matcha and Strawberry Treats Exclusively at Shinjuku Takashimaya

Indulge in Exclusive Matcha Delights at Shinjuku Takashimaya

Celebrate the arrival of spring with a special event featuring exquisite matcha and strawberry treats, exclusively available at Takashimaya Shinjuku for a limited time. From April 23 to April 29, 2025, the popular Japanese tea stand, 八十八良葉舎 (Yasuhachi Ryōbōsha), will present a delightful collection of innovative products that beautifully combine these two beloved flavors.

About 八十八浅草 (Yasuhachi Asakusa)

Yasuhachi Asakusa is the second store of Yasuhachi Ryōbōsha, founded by Junyu Maruyama, who is passionate about authentic matcha. The shop specializes in beverages and sweets made with carefully selected matcha from Kyoto. The original blend of matcha used in all products features Okumidori variety, known for its balanced combination of pleasant bitterness and rich Umami flavor.

Featured Treats

Among the many exquisite offerings, here are the highlights:

- 八十八苺大福 (Yasuhachi Strawberry Daifuku): Priced at 615 yen, this daifuku features a rich matcha dough meticulously filled with luscious strawberry and matcha paste. Every piece is handcrafted, ensuring a perfect balance of deep matcha aroma and the sweet-tart taste of fresh strawberries.
- 苺泡抹茶八十八シェイク (Strawberry Frothy Matcha Shake): For 1,530 yen, this refreshing shake combines strong matcha flavor with vibrant strawberries, topped with frothy matcha cream for a unique taste experience.
- 苺抹茶ラテフロート (Strawberry Matcha Latte Float): At 1,375 yen, this dessert-like drink features carefully whisked matcha latte topped with homemade matcha ice cream, creating a perfect blend of flavors.

Spring Special Menu:

In addition to exclusive items, seasonal classics such as matcha lattes will also be available. The menu includes:

- 抹茶ラテ (Matcha Latte): 715 yen
- 泡抹茶ラテ (Frothy Matcha Latte): 1,070 yen
- 苺泡抹茶ラテ (Strawberry Frothy Matcha Latte): 1,325 yen

A Feast for Your Senses

The event is not only an opportunity to savor delicious new offerings but also a chance to relish traditional matcha sweets like 半焼抹茶 (Half-Baked Matcha), known for its crispy exterior and gooey interior, and the luxurious 特濃抹茶テリーヌ (Special Rich Matcha Terrine), priced at 4,000 yen, which provides an unparalleled matcha experience.

Located on the 11th floor of Takashimaya Shinjuku, the event will open daily from 10:30 AM to 7:30 PM, with the last day closing early at 7:00 PM. This is an event not to be missed by matcha lovers and those looking to celebrate the flavors of spring.

Discover the Essence of Matcha

Join us for a delightful journey into the world of matcha at the 新しい食の発信美味コレクション (New Food Communication Gourmet Collection) from April 23 to 29, 2025. Experience the finest quality of Japanese matcha, meticulously crafted into innovative and appetizing treats. Don’t miss the chance to indulge in this blend of tradition and modernity!