Valuedesign & DEVCO
2025-09-10 04:05:51

Valuedesign Expands Digital Gift Services in India Through Partnership with DEVCO

Valuedesign Partners with DEVCO for Digital Gaming Gifts



Valuedesign Services Private Limited, a subsidiary of Valuedesign, Inc. based in Tokyo, has announced its strategic collaboration with DEVCO FZ LLC, a leading name in game and entertainment content distribution. This partnership marks a significant milestone in enhancing the availability of digital gaming gifts across India. Valuedesign aims to leverage DEVCO’s extensive network and portfolio, which encompasses over 10,000 gaming and entertainment titles.

The digital gift market in India is rapidly evolving, seeing a rising trend in both personal and corporate use cases. Individuals gift digital vouchers to family and friends, while businesses integrate these gifts into promotional campaigns and employee benefits. To tap into this growing demand, Valuedesign has been actively increasing the range of categories it offers, including food, retail, and entertainment gift cards.

With the collaboration set to launch in June 2025, Valuedesign will be able to sell all gaming-related digital gifts and vouchers distributed by DEVCO through its existing distribution network. DEVCO's strength lies in its direct partnerships with content providers, giving it a competitive edge in the market. Besides creating new revenue streams, this partnership is anticipated to bolster Valuedesign's offerings within the booming Indian gaming sector.

According to estimates, India is projected to have over 517 million gamers by 2025, indicating a tremendous opportunity for growth in the market. In response to this anticipated demand, Valuedesign plans to enhance its distribution capabilities by collaborating closely with DEVCO, ensuring a quick response to consumer needs.

Valuedesign has already established a substantial network in the country, providing services to over 11,600 retail locations as of May 2025. The company offers the 'Value Card', a proprietary digital payment solution, which can be issued by local stores, allowing flexibility in gifting and promotional strategies. The efficacy of digital gift offerings is evident, fulfilling diverse requirements from consumer-to-consumer gifting (CtoC), to business-to-consumer promotions (BtoC), and employee benefits in a business-to-employee format (BtoE).

About DEVCO


DEVCO is recognized as a global leader in the distribution of digital content, predominantly focusing on game-related e-vouchers and entertainment products. The company not only caters to corporate partnerships but also operates its consumer platform, meplay.com, which connects with over 600,000 consumers worldwide. This direct consumer engagement enables content providers and brand owners to attain optimized distribution, effective marketing, and insights into product trends. For more information about DEVCO, visit DEVCO’s website.

Future Directions


Valuedesign is committed to staying at the forefront of the digital gift market by swiftly adapting to consumer needs and aspirations. This collaboration with DEVCO is a testament to the company’s ongoing efforts to innovate and add value to its product offerings while strengthening its distribution capabilities. As the digital gift landscape continues to evolve, Valuedesign is poised to leverage its partnerships to expand operations and fulfill consumer demands effectively.

For more information about Valuedesign and its services, visit Valuedesign's official site.


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Topics Consumer Products & Retail)

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