#Japan #Tokyo #Dentsu Research #DendroBium #Data AI Service

Dentsu Research Initiates DendroBium Service

Dentsu Research, based in Minato, Tokyo, has officially launched a new service called DendroBium. This innovative service, set to start on November 27, 2025, aims to optimize how companies utilize data and artificial intelligence (AI) through its unique data lakehouse-native Customer Data Platform (CDP). The platform facilitates effective data integration and analysis, crucial for businesses striving to thrive in today's data-driven landscape.

The Vision Behind DendroBium

DendroBium represents the culmination of years of expertise by Dentsu Research in marketing platform development merged with the latest web application and microservices technology. The service employs a lakehouse architecture, combining the flexibility and scalability of a data lake with the reliability of a data warehouse, enabling comprehensive management of both structured and unstructured data. This creates a unified platform where diverse analytical workflows can occur seamlessly.

The Growing Need for Advanced Data Utilization

As businesses gather substantial customer data across various departments like marketing, sales, and customer support, the complexity of data utilization has increased significantly. Traditional CDPs often operate within rigid frameworks, making integration with existing data foundations challenging. This can lead to data silos and governance issues. With the rapid rise in demand for AI implementation and personalization, businesses require next-generation infrastructures that support real-time analytics and flexible data integration. In response to these needs, DendroBium has emerged as a solution leveraging data lakehouse capabilities for maximum optimization of existing data assets.

Key Features of DendroBium

DendroBium boasts several standout features that cater to businesses:

1. Composable CDP: Tailor-fit functionalities are combined to meet unique enterprise needs, enhancing operational suitability.
2. AI/BI Integrated Dashboard: This feature provides seamless aid in understanding current situations, analyzing factors, and planning subsequent actions.
3. Multi-Perspective AI Agents: Various personas bring advanced insights through focuses like marketing strategy, data science, and customer asset analysis.
4. Open Architecture: Mitigating vendor lock-in, this lays the groundwork for leveraging data assets well into the future.

Practical Use Cases for DendroBium

Throughout its functionality, DendroBium showcases multiple practical applications:

• - Maximized Advertising Effectiveness Through Precision Targeting: The dashboard offers accurate insights to identify high customer lifetime value (CLV) demographics. DendroBium’s AI assistant, the Customer Asset Analyst, meticulously examines common factors determining customer quality, leading to the identification of likely similar audience candidates.

• - Retention and CLV Enhancement Through Churn Detection: Continuous monitoring of critical metrics such as churn rates and CLV is facilitated by the dashboard. Integrating diverse datasets, the Customer Asset Analyst generates insights into churn predictors and provides tailored churn prediction scores for individual customers.

• - Advanced Strategy Formulation Using AI Persona Analysis: If unexpected penetration of certain products into particular customer demographics is detected, the Marketing Strategy Proposer AI assistant anatomizes customer data to pinpoint underlying causes. It further constructs high-level AI personas that marketing teams can easily understand and utilize.

Invitation for Pilot Companies

To expand the usability of DendroBium through practical applications, Dentsu Research is seeking pilot companies. Applications will be accepted until January 30, 2026. Interested companies should send an email containing their name, representative’s department and name, contact number, and email address to [email protected].

As Dentsu Research prepares for the launch, they remain committed to enhancing DendroBium's capabilities by developing industry-specific implementation templates and confirming use cases, supporting businesses in the elevation of their data strategies.

About Dentsu Research

Dentsu Research is driven by a vision to create a better society through a firm commitment to addressing challenges using technologies and integrated functionalities within systems integration, consulting, and think-tank operations. By promoting cross-innovation that transcends boundaries in technology and industry, Dentsu Research aims to continue shaping the future and create new value.

For more information on DendroBium and its features, visit DendroBium Overview.