GORGIE Innovates Wellness with New Protein Energy Drink Launch

In an exciting move that redefines energy drinks and wellness, GORGIE, the rapidly growing brand in the natural beverage sector, has launched its first-ever Protein Energy Drink. Set to invigorate consumers, this initiative not only aligns with New Year resolutions but also promises a delicious and nutritious way to enjoy protein.

A New Era of Energy Drinks

On January 6, 2026, GORGIE unwrapped its Protein Energy Drink, developed after numerous requests from its devoted community. This innovative drink embodies GORGIE’s philosophy that nutrition and taste should coexist without compromise. With two limited-edition flavors, Strawberry Pop and Power Punch, GORGIE aims to transform the way we approach our daily energies and dietary needs.

Wellness in Every Sip

Each can of GORGIE Protein Energy Drink packs 8g of protein, 150mg of green tea caffeine, and is free from gluten and artificial sweeteners, making it a keto-friendly option. Enhanced with Biotin, B Vitamins, and L-Theanine, this drink ensures you can boost your wellness routine without the dreaded jitters typically associated with energy drinks.

"We created this after thousands of asks from our community," said Michelle Cordeiro Grant, the founder and CEO of GORGIE. She elaborated that the demand was high for protein-based products that are both enjoyable and easy to integrate into daily routines. The Protein Energy Drink answers this need perfectly, combining nostalgia and celebratory flavors tailored for both workouts and regular wellness goals.

Activewear to Match

To complement the launch of the Protein Energy Drink, GORGIE is debuting a capsule activewear collection featuring The Power Up Set and The Active Shortie. Designed for modern functionality and style, these pieces not only foster physical activity but embrace the overall wellness lifestyle the brand stands for. The Power Up Set includes a Triangle Bra and Biker Short, both of which can be mixed and matched for a personalized look. The Active Shortie adds a retro touch with a comfortably loose fit and adjustable features.

Community Engagement and Cultural Impact

GORGIE's rise in popularity is marked by strategic collaborations and media attention, with notable entrepreneur Alix Earle recently becoming a strategic investor, further solidifying the brand’s community-first ethos. The company has achieved impressive momentum through retail partnerships, especially its notable presence in Target locations nationwide.

Fans were excitedly sharing their finds on social media even before the official launch, highlighting the brand’s growing cultural relevance. With thousands of cans flying off the shelves daily, GORGIE is not just an energy drink; it’s becoming a lifestyle choice for many seeking to blend energy, performance, and style.

By launching a product that is effective, visually appealing, and rooted in community feedback, GORGIE aims to make wellness accessible and engaging.

About GORGIE

Founded in 2022, GORGIE launched its initial line of sparkling energy drinks in January 2023, supported by industry stalwarts such as Notable Capital and Coefficient Capital. Each can contains clean energy sources without artificial ingredients, embodying a mission to infuse fun into wellness. Available for purchase on major online platforms and in retail locations, GORGIE is on a transformative journey in the world of wellness.

For more information, visit getgorgie.com and follow @getgorgie on social media.

This new product offering is anticipated to not only enhance physical performance but also represent a broader shift towards health-conscious consumer choices, blending taste, quality, and well-being into one refreshing drink.