#Japan #Tokyo #Yayoiken #Eraberu Pay #Toffy

Yayoiken's New Year's Countdown Campaign

As the New Year approaches, Yayoiken, a popular chain of set meal restaurants in Japan, is excited to announce its latest social media campaign on X and Instagram. With a total of 363 locations across the country as of November 2025, Yayoiken aims to engage its community with unique prizes including a digital gift of 'Eraberu Pay®' worth 10,000 yen and a powerful yet lightweight TOFFY cordless stick vacuum cleaner.

Campaign Overview

The campaign will run simultaneously on Yayoiken's official social media platforms—X (formerly known as Twitter) and Instagram—encouraging fans to participate for a chance to win.

On X (Twitter)

1. Follow the Official Account: @yayoiken_com
2. Repost the Campaign Post: To enter, participants must share the official campaign post.

Prize:

• - 10,000 yen worth of Eraberu Pay®
• - Number of Winners: 1
• - Campaign Period: From December 26, 2025, at 10:00 AM to December 31, 2025, at 11:59 PM

Important Notes:

• - Direct messages (DM) will be sent only to the winner from Yayoiken's official X account starting January 5, 2026.
• - Both following the official account and reposting the campaign post are mandatory for participation. Failing to meet either condition will render the entry invalid.

The Eraberu Pay® is provided by Gifty Co., offering a digital gift system that allows participants to exchange their gift points for various products without needing any app download or membership registration. Users can also choose multiple services from within their gift points, enhancing the flexibility of their rewards.

On Instagram

1. Follow the Official Account: @yayoiken.official
2. Like the Campaign Post: Participants must like the specific campaign post to enter.

Prize:

• - TOFFY Cordless Stick Vacuum Cleaner
• - Number of Winners: 1
• - Campaign Period: Same as on X—from December 26, 2025, to December 31, 2025.

Important Notes:

• - As with the X campaign, winners will receive a DM from Yayoiken starting from January 5, 2026.
• - Follow and liking the designated post are essential for the entry to be valid.

Additional Information

Yayoiken also emphasizes the convenience of their official app, which allows users to stay updated on new products and campaigns, view menus, and even place orders through delivery services like Uber Eats and Demaekan directly from the app. Gamifying their service, customers can collect stamps through mini-games to earn coupons that can be used for discounts on products.

For inquiries about the campaign, customers can contact Yayoiken Customer Service through their website or via phone from 10:00 AM to 5:30 PM.

For more details about the app and to download it, visit here.

Join Yayoiken’s festivities this New Year and seize your chance to win wonderful prizes while enjoying delicious meals!