#Palatinose #DM Mitsui #HPCJC

DM Mitsui Sugar Collaborates with Japan Cycling Federation's HPCJC

In an exciting announcement for sports enthusiasts, DM Mitsui Sugar Co., Ltd., known for its signature "Spoon" and "Bara" brand sugars, has officially partnered with the High Performance Center of Japan Cycling (HPCJC). This strategic agreement, effective until March 2026, aims to support HPCJC's mission of nurturing top athletes, facilitating their journey towards Olympic and championship success.

HPCJC Overview

The HPCJC is a fundamental resource established by the Japan Cycling Federation, dedicated to developing athletes with the goal of achieving medal-winning performances in competitions such as the World Championships and the Olympics. Since its inception in 2018, the HPCJC has been guided by the motto "Two Wheels, One Goal," focusing on uniting all efforts toward success in cycling. Based at the Izu Velodrome, this institution has rapidly evolved into a critical component of Japan's cycling framework.

Supporting Athletes with Palatinose®

As part of the partnership, DM Mitsui Sugar is committed to providing HPCJC with its innovative sugar product, Palatinose®. Renowned for its ability to deliver sustained energy, Palatinose® is a natural sugar derived from plants that is absorbed slowly by the body. Unlike standard sugars, it allows athletes to maintain energy levels over extended periods, making it particularly beneficial in endurance sports.

Athlete Insights

Several athletes have expressed their enthusiasm regarding the positive impact of Palatinose® on their training and performance. Shunsuke Imamura, a 1998 born professional cyclist from Fukuoka and team member of Wanty-Nippo-Reuz, shared, "I have incorporated Palatinose® into my training regimen by adding it to my drinks, allowing me to sustain energy during races. Living in Belgium now offers tougher training conditions, yet I believe Palatinose® boosts my endurance significantly."

From Fukushima, pro cyclist Kazushige Kuboki, born in 1989 and competing for the Aisan Industrial Racing Team, added, "Since including Palatinose® in my diet, I've noticed a significant improvement in energy replenishment, especially during the intense phases of races. It’s versatile; I often mix it into coffee or yogurt due to its mild flavor."

Similarly, Yuta Obara, born in 1996 and competing for Team Rakuten K Dreams, stated, "Before Palatinose®, I struggled with energy management, particularly since strong flavors often upset my stomach. Palatinose® offers a refreshing taste, ensuring I can easily hydrate and energize without discomfort."

Photo courtesy of JCF

DM Mitsui Sugar's Commitment

DM Mitsui Sugar promotes continuous support for HPCJC and its athletes through Palatinose®. Aiming to strengthen the outreach of health and sustenance in sports, the company worked closely with athletes to design specialized nutritional products that cater to their needs, thus solidifying a commitment to health and well-being in sports sectors.

For more insights on how Palatinose® benefits athletic performance and hydration strategies, DM Mitsui Sugar has launched an exclusive feature with interviews from athletes and nutritionists on their official publication site:
Discover More Here

Product Information

Palatinose® was pioneered by DM Mitsui Sugar, which has tirelessly researched and developed this natural sugar for over 40 years. Introduced in Japan in 1985, it is praised for its unique absorption properties, making it a preferred choice among marathon runners and trail athletes alike seeking an effective energy source.
With an energy value similar to sugar (4 kcal per gram) yet a 20% slower absorption rate, Palatinose® is transforming athletic nutrition. The product is available in a convenient 20g stick for any active lifestyle.

For additional product details and purchase options visit the official Palatinose® site here, or shop directly at their online store here.

About DM Mitsui Sugar

DM Mitsui Sugar Co., Ltd. operates under the philosophy of supporting happiness throughout life, continually evolving its business portfolio. Focused on the Life Energy segment, the company aims to provide suitable products for all age groups, establishing the concept of