Explore the Future of Marketing at MarkeZine Day 2025
On September 10, 2025, NAVICUS, a company based in Chiyoda, Tokyo, which specializes in communication support services for businesses and local governments, will take the stage at the eagerly anticipated "MarkeZine Day 2025 Autumn." Taking place at the JP Tower Hall & Conference over two days, this event focuses on the latest insights and trends in marketing.
Session Overview
In this session, titled "Evolving Our Delivery Methods with LINE and X: Learning from 'Otona Suntory'," participants will gain practical insights into how to effectively engage consumers through social media channels. The approach centers on the collaboration between LINE and X (formerly known as Twitter) to enhance consumer interest and facilitate smoother transitions into purchasing behaviors.
The discussion will delineate how manufacturers can address consumer needs directly and support their purchasing decisions through integrated marketing processes undertaken with NAVICUS.
Key Takeaways from the Session
- - Learn how to redesign your approach to consumers using LINE and X
- - Understand the journey from generating empathy through social media to driving purchasing actions
- - Discover new collaborative styles for effective use of social media from awareness and interest to conversion
Event Details
Date and Time: September 10, 2025, from 11:55 AM to 12:25 PM
Location: JP Tower Hall & Conference, Chiyoda, Tokyo
Note: Due to limited seating, early registration is encouraged.
NAVICUS will also have an exhibition booth at the venue, providing opportunities for attendees to learn more about their offerings.
Speaker Profiles
NaoMi Takeuchi
Position: Strategy Promotion and CRM Department, Suntory Communications Headquarters
NaoMi Takeuchi joined Suntory in 2019 and has gained extensive experience in sales over three years. She transitioned to the marketing department for the beer division, focusing on brand strategy and product planning for well-known brands. Since Spring 2025, she has been responsible for CRM strategy and the design and management of the official LINE and X accounts for 'Otona Suntory.'
Akiko Sakuma
Position: General Manager, Consulting Division at NAVICUS
Akiko Sakuma brings valuable expertise from her experience in social media marketing across various channels such as X, LINE, and Facebook. She has successfully managed strategy and operations while driving impactful social media campaigns tailored to consumer preferences. Currently, she oversees NAVICUS's consulting division, assisting over 20 companies in diverse industries, from beverages to finance, with effective communication strategies.
For inquiries regarding this session, please contact:
NAVICUS, Mizuguchi
Contact Us
About MarkeZine Day 2025 Autumn
- - Name: MarkeZine Day 2025 Autumn
- - Dates: September 10 (10:00 AM - 7:00 PM), September 11 (10:00 AM - 6:15 PM)
- - Location: JP Tower Hall & Conference, Chiyoda, Tokyo
- - Registration Fee: Free (Pre-registration required)
- - Organizer: Shoei-sha MarkeZine Editorial Department
- - More Information: MarkeZine Event Page
About NAVICUS
NAVICUS is a company committed to enhancing communication support for businesses and local governments by focusing on community engagement. With a team of specialists who have demonstrated numerous successes in the fields of SNS and marketing, NAVICUS provides a wide range of services—from strategy consulting rooted in social media to staff training, operational support, account analysis, and offline event planning. As of May 2025, the total number of followers across supported accounts has surpassed 100 million. NAVICUS joined the PR TIMES group in December 2023 and continues to broaden its service capabilities.
Services Provided
- - Communication strategy design
- - Campaign planning and operation
- - SNS management and support (X, Facebook, Instagram, LINE, TikTok, YouTube, Discord, etc.)
- - Web advertising management
- - Fan event organization (offline events, live broadcasts)
- - Marketing seminars
- - Effectiveness analysis of communication initiatives
- - Community support specialized for gaming and entertainment sectors
- - Hometown tax marketing assistance
- - SNS promotion for local governments
- - Recruitment support via Instagram
- - Overall consulting for IT web services
Corporate Website: NAVICUS
Official X Page: NAVICUS X
Official Facebook Page: NAVICUS Facebook
Official Note: NAVICUS Note