Ayudon Sōhonten Expands to 20 Locations with Major Renovation Campaign

On May 22, 2023, Ayudon Sōhonten, operated by Garden Co., Ltd. and headquartered in Shinjuku, Tokyo, will unveil a transformative renovation across several of its Ichikakuya locations. This exciting launch marks the company’s commitment to enhancing customer experience, introducing a total of 20 revitalized stores. The renovated locations include Ichikakuya Shinjuku Kabukichō, Ichikakuya Shinjuku Nishi-guchi, Shinagawa-ya Mita, Ichikakuya Nishi-Funabashi, Ichikakuya Shinjuku Southeast Exit, and Ichikakuya Shiba Park.

To celebrate this milestone, each of these outlets will offer special pricing on their signature "Ayudon" dishes for three days following their reopening. Both regular and large Ayudon servings will retail for just 680 yen (tax included: 750 yen), making it a great opportunity for both loyal fans and newcomers to savor this popular dish.

Expansion Through Strategic Locations

As part of their growth strategy, Ayudon Sōhonten aims to situate its stores close to transport hubs and within areas frequented by consumers, ensuring easier access for lunch breaks, late-night meals, and post-work dining experiences. With an assortment of delicious offerings, the restaurant aspires to provide customers with a welcoming environment to enjoy their signature Ayudon bowls.

Renovation Campaign Details

The renovation campaign includes the following stores:

- Ichikakuya Shinjuku Kabukichō: Open from May 22-24
- Ichikakuya Shinjuku Nishi-guchi: Open from May 22-24
- Shinagawa-ya Mita: Open from May 22-24
- Ichikakuya Nishi-Funabashi: Open from May 22-24
- Ichikakuya Shinjuku Southeast Exit: Open from May 23-25
- Ichikakuya Shiba Park: Open from May 23-25

Such offers emphasize Ayudon Sōhonten’s dedication to providing affordable and delicious meals.

Popular Menu Items

- Ayudon: Crafted from expertly prepared medium-thick noodles and a rich, flavor-focused broth, Ayudon delivers a satisfying, guilt-free alternative to traditional ramen, allowing diners to enjoy a fulfilling meal without sacrificing their health goals. Prices start at 810 yen (tax included: 890 yen).
- Korean Nori Onsen Tamago Ayudon: This new topping combines the sweet and salty essence of Korean seaweed with a soft-boiled egg, creating an irresistibly mild yet engaging flavor profile. Prices start at 919 yen (tax included: 1,010 yen).

Customization Options

One of Ayudon Sōhonten’s standout features is its extensive range of toppings and condiments. With the renovation, the menu will now include new additions such as spicy sauce, onsen eggs, fried onions, Korean seaweed, menma (bamboo shoots), parmesan cheese, cod roe, green onions, komacha (sliced scallions), and a salted green onion variant. Additionally, new seasonings like Cajun, curry powder, fish powder, and aonori (green seaweed) will also be available.

Location-Specific Updates

- Ichikakuya Shinjuku Kabukichō:

- Renovation Date: May 22, 2023
- Hours: Open 24 hours
- Address: 1-11-10 Kabukichō, Shinjuku, Tokyo, 1F Ikuzasu Building, 35-seats capacity.

- Ichikakuya Shinjuku Nishi-guchi:

- Renovation Date: May 22, 2023
- Hours: Sat - Thu 10:30 AM - 3:00 AM; Fri 10:30 AM - 4:00 AM
- Address: 1-2-12 Nishi Shinjuku, Shinjuku, Tokyo, Million Annex Nishishinjuku, 1F & 2F, 34-seats capacity.

- Shinagawa-ya Mita:

- Renovation Date: May 22, 2023
- Hours: Sat - Wed, Public Holidays 10:00 AM - 11:00 PM; Thu, Fri 10:00 AM - 1:00 AM
- Address: 5-31-3 Shiba, Minato, Tokyo, 1F, 44-seats capacity.

- Ichikakuya Nishi-Funabashi:

- Renovation Date: May 22, 2023
- Hours: 10:30 AM - 3:00 AM
- Address: 4-26-8 Nishi-Funabashi, Funabashi, Chiba, 38-seats capacity.

- Ichikakuya Shinjuku Southeast Exit:

- Renovation Date: May 23, 2023
- Hours: 10:30 AM - 3:00 AM
- Address: 3-35-5 Shinjuku, Shinjuku, Tokyo, Morubi Building, 1F, 38-seats capacity.

- Ichikakuya Shiba Park:

- Renovation Date: May 23, 2023
- Hours: Sat-Mon 10:00 AM - 11:00 PM; Tue-Fri 10:00 AM - 3:00 AM
- Address: 2-3-8 Shiba Park, Minato, Tokyo, Funama Building, 1F, 38-seats capacity.

About Ichikakuya

Ichikakuya delivers a unique Yokohama-style ramen experience, emphasizing the rich aroma and taste of quality wheat noodles paired with a creamy, rich pork bone broth. Their motto encourages patrons to experience the taste once, making it unforgettable after the second try, and desirable to return for a third. With over 100 locations across Japan, their goal is to bring this delicious offering to more fans across the nation.

About Ayudon Sōhonten

Known for their distinctive and carefully crafted meals, Ayudon Sōhonten strives for culinary excellence by perfecting the balance of chewy noodles with a deliciously savory broth. Diners are encouraged to personalize their experience with a variety of toppings and seasonings, making each visit unique. The establishment offers a truly satisfying meal that’s also healthier than traditional ramen.

About Garden Co., Ltd.

Since its inception in 2015, Garden Co., Ltd. has successfully transitioned into both food and real estate sectors, embodying a mission to create spaces filled with happiness, vitality, and smiles. With more than 12 successful M&As, Garden continues to expand, operating renowned brands like Ichikakuya, Yamashita Honki Udon, and many others, while focusing on strategic placements in prime locations.

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