FamilyMart Rice Launch
2025-07-04 01:51:44

FamilyMart Launches Government Rice Sales Online with Discounts and Coupons

FamilyMart Online Rice Sales Initiative



FamilyMart, a leading retail chain in Japan, has announced the launch of government rice sales through its online service, Famima Online, starting from July 4, 2025. This initiative is part of their ongoing commitment to customer satisfaction, encapsulated by their motto "'Your' Happiness."

The initial sales event aims to provide customers with the opportunity to purchase approximately 16,000 bags of 2-kilogram government rice at a price of 756 yen, including tax. Customers can conveniently pick up their orders at their chosen stores. This marks an expansion of FamilyMart's previous sales, which began on June 5, 2025, when they rolled out government rice in stores, successfully selling around 120,000 bags to date.

Future Sales Plans


The online sale will not be a one-off event. FamilyMart plans to continue selling government rice online, with subsequent sales planned for mid and late July 2025, with up to 20,000 bags available each time. The rice being offered is domestically produced and falls under the government’s reserve rice category, ensuring quality and reliability for customers. It's important to note that each purchase is limited to one bag per person, and availability may alter based on stock levels.

  • - Product Details
- Name: Government Reserve Rice
- Price: 756 yen (tax included)
- Reservation Period: July 4 (Fri) 10:00 - July 5 (Sat) 22:59
- Pickup Dates: July 17 (Thu) - July 23 (Wed)

Coupons for Accompaniments


In conjunction with the rice launch, FamilyMart Online is offering a 10% discount on certain side dishes or complements that pair well with rice. This promotion lasts from July 4, 2025, to July 31, 2025, and customers can enjoy a selection of ten different items, including gyudon (beef bowl) toppings and mixed tsukudani (preserved foods), designed to enhance the rice-eating experience.

To utilize the coupon, customers can access it once within the promotional period, though it cannot be combined with other discounts, ensuring a straightforward and enjoyable shopping experience.

Enhancing the Cooking Experience


Additionally, from June 27, 2025, FamilyMart is providing valuable cooking tips through their in-store digital signage, FamilyMart Vision. Expert guidance is presented by renowned rice masters and popular entertainers, illustrating various delicious preparations of the reserve rice.

  • - Broadcast Period: June 27 (Fri) - July 14 (Mon)

This initiative underscores FamilyMart's dedication to providing added value to their customers, as the online service blends the existing features of their Famipey web reservations and gift services into a single, enhanced shopping experience.

About Famima Online


Famima Online aims to create a convenient shopping experience, combining the strengths of approximately 16,300 family-run stores across Japan with the digital shopping platform. The service promises to unveil exclusive local products, enticing designs, and various unique offerings specific to FamilyMart, aligning with their vision of becoming an integral part of communities.

Conclusion


In true FamilyMart style, the brand emphasizes connection and community, striving to create a space that serves not just as a convenience store but as a place of connection and satisfaction for customers. Expect more delightful products and continuous updates toward making everyday shopping easier and more enjoyable with Famima Online.


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Topics Consumer Products & Retail)

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