Jiichiro Unveils Limited Edition Warabi Mochi for Summer of 2025

Jiichiro Unveils Special Edition Warabi Mochi

As summer approaches in 2025, Jiichiro, a renowned Baumkuchen brand based in Hamamatsu, Shizuoka, is preparing to launch a unique treat: the limited edition warabi mochi. Starting June 1, this exquisite confection will be available for purchase at all Jiichiro stores, making it an ideal gift to connect hearts during the summer season.

Featuring a moist and chewy texture, this warabi mochi stands out thanks to the use of Okinawa's rich and flavorful hon-waka sugar. The simplicity and depth of its taste are masterpieces of craftsmanship, offering a refreshing culinary experience that is perfect for the warmer months. What’s more, the mochi is paired with a smooth and delectable koshian (red bean paste), made from high-quality azuki beans sourced from Hokkaido, giving it a new and delightful twist compared to traditional brown syrup.

Theme of the Summer Gift

Jiichiro's 2025 summer theme, “Connecting Hearts with Japanese Spirit,” reflects the brand’s dedication to creating connections through food. Packaged beautifully, the warabi mochi is designed inspired by the traditional Japanese technique of kintsugi. This method not only repairs broken pottery with gold, but it also symbolizes the beauty of imperfections, representing the heartfelt connection between the giver and the receiver.

Three Unique Features of Jiichiro’s Warabi Mochi

1. Fresh and Handmade Texture

The most distinctive aspect of Jiichiro's warabi mochi is its remarkably soft and chewy texture, reminiscent of freshly made delicacies. Careful calibration of the warabi starch and other ingredients allows for this delightful mouthfeel that balances taste and texture beautifully.

2. Careful Selection of Ingredients

Crafted in Shiga with high-quality subterranean water from the Suzuka mountain range, the warabi mochi along with the koshian boasts a refreshing finish and gentle palate. Using Okinawa’s hon-waka sugar enhances the mochi's stunning amber color and introduces a mineral-rich, mellow sweetness that captivates the senses.

3. Unique Red Bean Paste

Departing from traditional brown syrup, Jiichiro introduces a new way to enjoy mochi with koshian. This specialty red bean paste is created from high-quality azuki beans by “Ankoya,” a renowned bean paste shop with over a century of history in Kyoto, delivering a smooth taste that transforms the enjoyment into a delightful experience reminiscent of a refreshing water yokan (jelly).

Product Lineup

- Warabi Mochi

Price: 390 yen (tax included)
Size: 7.2cm x 7.2cm x 6.2cm
Includes kinako (soybean flour) and koshian

- Three-Piece Warabi Mochi Set

Price: 1,250 yen (tax included)
Size: 21.8cm x 7.2cm x 6.2cm
Includes kinako and koshian

- Summer Assortment

Contents: Three warabi mochi and three cut baumkuchen
Price: 2,650 yen (tax included)
Size: 20.5cm x 23.0cm x 7.0cm
Includes kinako and koshian

Availability

The limited edition warabi mochi will be available from June 1, 2025, until supplies last.

Packaging with a Purpose

Each package of warabi mochi is designed with the idea of fostering connections, incorporating the aesthetic beauty of kintsugi to symbolize the importance of relationships. The meticulous craftsmanship involved echoes the Japanese dedication to mindful gifting and preserving traditions.

As we move into summer, this is a perfect time for celebrations such as Father’s Day, mid-year gifts, and family reunions. Jiichiro hopes that their warabi mochi will enhance the bonds between gift-givers and their loved ones, offering a taste of Japanese summer joy and connection.