StockX's Midyear Report Reveals Fastest-Growing Brands and Trends in Sneakers and Collectibles

StockX's Midyear Trend Report: Insights into 2025's Fastest-Growing Brands

In a detailed midyear analysis, StockX released its latest report titled "Big Facts: Brands Making Moves," showcasing the brands that are gaining traction in the sneaker and collectibles market for 2025. The report leverages StockX's extensive sales data, comparing the first half of 2025 to the same period in 2024. This year’s findings reveal significant shifts in consumer preferences, particularly in the sneaker sector and the collectible market.

A key highlight of the report is Asics, which retained its top position in the sneaker category, demonstrating a remarkable 71% growth compared to last year. The success of the Gel-1130 silhouette continues to resonate with consumers, further powered by the popular Gel-NYC model. Salomon made a triumphant return to the growth charts, climbing to the third position with a solid 53% increase following a challenging year in 2024. The XT-6 silhouette, along with new colorways of the XT-Whisper, have contributed significantly to Salomon's revival. Meanwhile, the up-and-coming brand On secured the fifth spot, achieving a 15% growth, affirming that the market for performance-oriented sneakers remains robust even amidst shifting trends.

The report also emphasizes the soaring popularity of trading cards, particularly Pokémon and Topps, which have seen sales surge by 367% and 208% respectively. This resurgence is attributed to strong release schedules and increased interest in sealed boxes, as consumers aim to acquire valuable cards. Notably, the Pokémon Scarlet and Violet 151 Blooming Waters Premium Collection Box topped the charts for best sellers, illustrating the ongoing excitement surrounding the trading card genre.

In the collectibles arena, Pop Mart has established itself as a leading player, with its Labubu products setting new records on StockX. As the number one best-selling brand since October 2024, Labubu's appeal has only grown; in June 2025 alone, sales for its products doubled compared to January of the same year. The brand's successful blind box model—featuring surprise collectibles—has struck a chord with buyers, driving demand and engagement. The top-selling Labubu items this year encapsulate the unique blend of creativity and surprise that defines Pop Mart's offerings.

The apparel category also showcases intriguing developments, with Cactus Plant Flea Market (CPFM) emerging as a leader following a staggering 300% increase in sales. This success is largely attributed to their collaborative efforts with Nike, which resulted in innovative, sport-inspired designs. Mitchell & Ness also benefitted from the ongoing jersey trend, reporting a 40% sales jump. The enduring appeal of jerseys, especially those connected to iconic athletes like Michael Jordan and Derrick Rose, has proven to drive significant interest in the secondary market.

Furthermore, collaborations have played a pivotal role in propelling brands forward. Louis Vuitton and New Era have both experienced triple-digit growth, largely due to their associations with renowned artist Takashi Murakami. His unique designs have revitalized classic pieces, leading to instant sellouts and significant resale profits.

As the sneaker and collectible markets continue to evolve in 2025, StockX’s insights provide a window into consumer trends and preferences that will likely shape the industry moving forward. By tracking the performance of emerging brands alongside well-established names, like Salomon and Asics, StockX highlights the dynamic nature of consumer culture in today's market.

To read more about StockX's findings and dive deeper into the exciting trends shaping 2025, visit StockX Insights.