#Japan #Tokyo #AI Technologies #KOBUSHI BEER #Remote Workers

The Future of Marketing: Learning from KOBUSHI BEER's Success

On April 1, 2026, a major event will take place at KOBUSHI BEER, located in Shibuya, Tokyo. This gathering, hosted by KOBUSHI MARKETING and led by its representative, Yusuke Inoue, along with Ryohei Katagawa from Peace Flat System, is set to unveil insights into how remote workers and AI technologies are shaping the future of CRM (Customer Relationship Management) systems.

This session will highlight a unique case study showcasing how KOBUSHI BEER managed to attract approximately 5,000 attendees each year using a fully automated CRM system operated by AI, all without any full-time employees. The collaboration with Ryohei Katagawa allowed the organization to overcome significant hurdles faced in manual CRM management, particularly during a six-month hiatus due to a bottleneck that left the CRM inoperative.

With increasing pressures to adapt to a digitally-driven environment, the ability to integrate AI into the organizational fabric is crucial for competitiveness. The event will cover the development process of an AI-driven selection system that learned from Inoue's judgment logic, thus allowing the system to automate the targeting of communications effectively. This significant shift empowers team members to focus solely on conducting final outreach actions, streamlining workflows and enhancing overall productivity.

KOBUSHI BEER’s strategy not only focuses on mere operational efficiency but also embraces a transformative approach in creating new organizational models using remote workers in conjunction with advanced AI capabilities. This evolution illustrates how organizations can sustain growth even with zero full-time personnel.

Event Overview

• - Date & Time: April 1, 2026, at 19:00
• - Location: KOBUSHI BEER LOUNGE & BAR, 2-17-2 Dogenzaka, Shibuya-ku, Tokyo
• - Contact: 03-6679-3642

Target audiences include marketers, aspiring marketers, engineers, business executives, entrepreneurs, new business representatives, and job seekers. Participation costs are kept affordable, with costs ranging from 2,200 yen for early payments to 3,000 yen for on-site payments.

Attendees will also benefit from networking opportunities within a co-working and bar space that promotes community-building and collaborative ventures. Those who have been interested in KOBUSHI BEER but haven’t yet joined are encouraged to take this opportunity to engage and experience the strong community and unique business matchmaking KOBUSHI offers.

What to Expect

The event's main aim is to break away from traditional dependency on human-led decision processes in CRM, showcasing how the utilization of AI as a replacement for manual decision-making can redefine operational standards and scalability for any business model. The case study of KOBUSHI BEER is particularly compelling, demonstrating a successful balance through technology and human capability.

This session will provide insights into practical implementations of AI within marketing strategies, insight into building effective remote teams, and tips on navigating the complexities of digital customer management.

Come Join Us

In conclusion, the event on April 1 will not only showcase innovative solutions but also facilitate interactions among various professionals seeking to advance their skills and knowledge in digital marketing and CRM through the productive use of AI and remote work models. By attending, participants will gain invaluable industry insights and possible connections that could reshape their business approaches in this digital age.

Don’t miss this opportunity to be part of a movement that’s set to redefine the marketing and management landscapes. To register and learn more details about the event, visit Event Registration.