#USA #Chicago #Coco Gauff #Protein Smoothies #Naked Smoothies

Naked Smoothies Launches Refreshed Lineup

Naked Smoothies, a dominant player in the bottled smoothie segment for over four decades, has introduced a revamped lineup aimed at elevating snack time. This new range not only emphasizes great taste but also caters to the increasing consumer demand for nutritious, portable food options.

Celebrating its heritage rooted in California's vibrant culture, Naked Smoothies now features fan favorites with enhanced nutritional benefits while also introducing exciting new flavors. The lineup includes popular blends like Green Machine®, Blue Machine®, and Strawberry Banana Machine™, which have all been upgraded with key nutrients including fiber and essential vitamins such as vitamins C, E, B6, and B12.

New Flavors for Health-Conscious Consumers

In this latest release, Naked Smoothies unveils three innovative additions: the Coco Gauff-inspired Protein Pineapple Orange, Strawberry Lemon Ginger Fiber, and Tropical Greens Fiber smoothies. By integrating these new flavors, Naked aims to support consumers' gut health and overall well-being. Each Fiber smoothie contains 9 grams of fiber per bottle, which is critical for digestive health.

The Protein smoothies are particularly noteworthy, as they now offer 20 grams of plant-based protein with significantly reduced sugar content—up to 40% less than leading competitors in the fruit smoothie market. This makes them not only a tasty option but also a fulfilling snack suitable for various occasions throughout the day.

Insights from the Chief Smoothie Officer

Coco Gauff, the Chief Smoothie Officer at Naked, expressed her genuine enthusiasm for the smoothies. "I love drinking Naked," she shared. "It's a go-to snack for me after practice or while commuting. They're so convenient and delicious. Honestly, I could enjoy my Naked Protein Pineapple Orange Smoothie every single day!"

A Fresh Look with Nutritional Focus

In addition to flavor enhancements, the new lineup boasts a modern label design reflecting the brand's Californian roots. Launched from Santa Monica's beaches in 1983, the packaging pays homage to the fruit flavors contained within each bottle and takes inspiration from local smoothie shop chalkboard menus. The design features vibrant colors, including the iconic blue flag and cap, all encapsulated in a contemporary yet recognizable form.

Jeffrey Thompson, Vice President of Marketing and General Manager at Naked, emphasized the important shift in the brand’s direction: "Naked is in a bold new era with our refreshed lineup. We are committed to enriching the healthy snacking experience by incorporating functionality and delivering the same great taste our fans love. Rooted in 40 years of utilizing real ingredients, Naked remains the go-to choice for on-the-go consumers."

Availability and Future Directions

The revitalized Naked Smoothies lineup is now available at major national retailers, including Albertsons, Target, Kroger, and Walmart. For more details or to explore the complete range of Naked Smoothies, you can visit nakedsmoothie.com.

With a constant focus on innovation and quality, Naked Smoothies is well-poised to continue leading the market in fruit and veggie nutrition, making healthy snacking accessible and enjoyable for everyone.

Naked Smoothies continues to grow and evolve, ensuring their products cater to health-conscious lifestyles while maintaining the delicious taste that has garnered them a loyal fan base over the years.