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MQURE Launches Innovative Molecular Repair Shampoo and Treatment

In a significant development for hair care, MQURE (エムキュア), a private brand introduced by Matsukiyo Cocokara & Company, is set to release two exciting new products — the Molecular Repair Shampoo and Molecular Repair Treatment. Both products will be available nationwide in Matsumoto Kiyoshi and Cocokara Fine Group stores, as well as through their online store starting on November 1, 2025.

The Concept Behind the Products

Matsukiyo Cocokara & Company operates an extensive network of over 3,600 stores throughout Japan and has expanded internationally to 82 locations across Asia by mid-2025. Guided by the philosophy of “creating the common sense of the future and changing people's lives,” they have created MQURE to cater specifically to those struggling with hair and scalp issues. The brand emphasizes personalization with products designed to meet individual needs, introduced as MQURE for U.

Unique Approach to Hair Damage Repair

The new Molecular Repair Shampoo and Treatment line is crafted in collaboration with Cell Lab, a research and development division of Nature Lab, alongside experts in functional ingredients. The duo specifically targets internal hair damage using advanced formulations. The key ingredient is Milk Thistle Peptide, which plays a pivotal role in hair repair. This unique blend of multiple hair-repair peptides works not only to mend internal hair structures but also to restore the cuticles, offering solutions to various hair problems and achieving desired textures.

Formula Highlights:

1. Comprehensive Repair: The Molecular Repair series is enriched with various hair-repair peptides that address both internal damage and surface concerns.
2. High Penetration Formula: The combination of three penetrative ingredients (urea, hydroxyethyl urea, and diethyl sebacate) provides exceptional moisture absorption.
3. Damaged Hair Functionality: Seven nano-sized damage repair components directly target areas of concern, effectively addressing hair damage from within.
4. Custom Cleansing Blend: The shampoo boasts a unique blend of amino acid-based and keratin cleansing agents, ensuring effective cleansing while simultaneously repairing damaged hair.
5. Free From Harmful Ingredients: The products are free from UV absorbers, synthetic dye, silicone (in the shampoo), sodium lauryl sulfate, and parabens, making them gentle yet effective.

Product Specifications

The products will be available in various quantities:

• - Molecular Repair Shampoo:

- Quantity: 380mL (main), 330mL (refill)
- Price: 2,420 yen (including tax for main), 1,980 yen (including tax for refill)
- Additional Packs: 10mL x 2 for 220 yen (including tax)

• - Molecular Repair Treatment:

- Quantity: 380mL (main), 330mL (refill)
- Price: 2,420 yen (including tax for main), 1,980 yen (including tax for refill)
- Additional Packs: 10mL x 2 for 220 yen (including tax)

About the Brand and Support

As a leading retail player in Japan, Matsukiyo Cocokara & Company is committed to providing high-quality products that meet the evolving needs of consumers. For inquiries regarding MQURE, customers may contact the customer service center available at 0120-845-533 from 9:00 AM to 10:00 PM, every day of the week.

The introduction of the Molecular Repair Shampoo and Treatment marks a strategic innovation in the hair care industry, aiming to redefine how consumers approach hair repair and hydration. With its scientifically-backed formulation, MQURE promises to provide effective solutions for a diverse range of hair concerns, ensuring every individual can achieve their hair goals. Get ready for the launch and take a step towards healthier, more resilient hair!