#United States #New York #Health Equity #community support #Fidelis Care

Fidelis Care's New Statewide Campaign: Here for Your Health

Fidelis Care, a prominent health plan serving over 2.4 million members in New York State, has launched a transformative initiative known as Here for Your Health (HFYH). This campaign underscores their commitment to the comprehensive health and well-being of each individual across New York, making critical health services more accessible and personalized for everyone.

The HFYH campaign aims to connect residents with vital health resources that cater to their physical, mental, and emotional wellness needs. By forming strategic partnerships and engaging directly with communities, Fidelis Care strives to bridge the existing gaps in healthcare access and ensure equity for underserved populations in every neighborhood.

Campaign Highlights

According to Mary Beth Maginn, Senior Vice President of Population Health and Membership at Fidelis Care, "Here for Your Health represents more than just a campaign; it embodies our mission to ensure all New Yorkers receive the care and support they require to lead healthy lives." This initiative will invoke local outreach tactics, promote long-lasting partnerships, and enhance community wellness.

Statewide Partnerships

One of the key aspects of the HFYH campaign is its collaboration with urban agriculture programs through the New York State Department of Agriculture Community Gardens Task Force. The goal is to improve local food accessibility, creating healthier living conditions at the grassroots level. Partner organizations include GrowNYC, Capital Roots, Grassroots Gardens WNY, and Syracuse Grows.

Mike Rezny, Director of Green Space at GrowNYC, highlights the importance of these partnerships: "Every New Yorker deserves access to community gardens. Our collaboration with Fidelis Care allows us to promote nutrition and nature connection within neighborhoods, thereby fostering healthier communities."

Health Equity Grants

Fidelis Care is committing $500,000 to support community-based organizations and healthcare providers that tackle health disparities. The HFYH Health Equity Grants will empower local leaders to implement and drive changes aimed at equity across various health sectors, including food security and maternal health. The initiative will distribute additional funds through several grant cycles until December 2026.

Local Engagement Initiatives

The HFYH campaign will host various local initiatives across New York such as special events and community engagement efforts, tailored to resonate with the unique characteristics of each region. These events are designed to spark connections, amplify community visibility, and foster actionable change at the local level.

Cultural Competency in Services

Fidelis Care is committed to delivering culturally sensitive services that resonate with the diverse population of New York State. By emphasizing the importance of healthy living, they aim to ensure that every resident, regardless of their circumstances or challenges, knows that they have support.

For more information on the Here for Your Health campaign and the resources available, visit fideliscare.org/here-for-you. Fidelis Care continues to advocate for accessible, affordable, and quality health insurance for New Yorkers at all stages of life, nurturing a healthier future for all.

About Fidelis Care

Founded with a mission to provide quality health insurance, Fidelis Care aims to ensure every New Yorker has access to comprehensive medical services. With millions of members statewide, their dedication to health equity and community support remains unwavering. Connect with them on LinkedIn, Instagram, and Facebook for updates and further engagement.