JTB and Panasonic Collaborate for Unique Photography Events in National Parks

In a remarkable initiative, JTB Corporation, headquartered in Shinagawa, Tokyo, has partnered with Panasonic Entertainment & Communications Company, based in Moriguchi, Osaka, to host a series of photography experience events in Japan's national parks. This collaboration is part of the Ministry of the Environment's official partner program for national parks, aimed at raising awareness for environmental conservation by capturing and sharing the beauty of nature.

Event Background and Purpose

This upcoming photography event seeks to highlight the natural beauty and importance of Japan's national parks within the scope of the Ministry of the Environment's official partner system. The main goal is to elevate public consciousness regarding environmental preservation through the art of photography. Not only does this event provide an opportunity for participants to engage with nature, but it also fosters deeper connections between members of the LUMIX community across the country, while promoting sustainable tourism.

Participants will have the chance to learn from professional photographers during workshops and receive complimentary access to high-quality LUMIX cameras and lenses, allowing them to capture stunning images of breathtaking landscapes. The nominal participation fee of 500 yen will be entirely used as J-credits to offset the carbon footprint of each event, ensuring that attendees can enjoy a creative experience while contributing to environmental sustainability.

Roles of the Collaborating Companies

JTB

As an official partner of Japan's national parks designated by the Minister of the Environment, JTB will oversee the event’s location selection and manage the photography sessions for community members.

Panasonic

Panasonic will provide expert lectures from professional photographers, along with free rental of LUMIX mirrorless camera bodies and lenses exclusively for the LUMIX community members participating in the events.

Event Specifics

First Session: Myoko-Togakushi Renzan National Park

- Date: November 1, 2025 (Saturday) 10:00 AM - 5:00 PM
- Location: Myoko-Togakushi Renzan National Park in Niigata Prefecture (Imori Pond, Lake Nojiri)
- Participants: Approximately 15 people
- Fee: 500 yen

Second Session: Yoshino-Kumano National Park

- Date: November 15, 2025 (Saturday) 10:00 AM - 5:00 PM
- Location: Yoshino-Kumano National Park in Nara Prefecture (Aiden Bridge, Mitarai Falls, Mitarai Walking Path suspension bridge, Tenka Daibenzaiten Shrine)
- Participants: Approximately 15 people
- Fee: 500 yen

For more details about the photography sessions and registration, please visit the following URL or scan the QR code:
Visit LUMIX Community
Note: Participants are responsible for their own transportation to and from the venue. Registration for the event requires a free membership to the LUMIX community.

Commitment to a Sustainable Future

Through these events, JTB and Panasonic endeavor to document Japan's precious natural landscapes in photographs, thereby preserving their value for future generations. Each participant will have the opportunity to experience environmental conservation actions firsthand. The collaboration aspires to nurture sustainable tourism and harmonious coexistence with nature, ensuring a rich and vibrant environment for the next generation.

Photo Credits

(Left) Myoko-Togakushi Renzan National Park Visitor Center
(Right) Tenkawa Village Tourism Section

Inquiries

For inquiries, please contact:
JTB Business Solutions, 7th Division, Sales, Section 2 (Harada)
TEL: 03-6737-9322 (Available 9:30 AM - 5:30 PM, Closed on weekends and holidays, including December 30 - January 3)