The Triumph of Urueru Net Advertising Group and Their TikTok Shop Strategy

In a groundbreaking announcement, Urueru Net Advertising Group, headquartered in Fukuoka, Japan, has officially unveiled its strategic approach to dominate the newly launched TikTok Shop platform, marking a pivotal moment in the bustling $50 trillion e-commerce landscape. Yesterday, June 30, 2025, Bytedance publicly confirmed the full-scale launch of TikTok Shop in Japan, integrating a next-generation e-commerce ecosystem. This platform is projected to achieve a staggering Gross Merchandise Value (GMV) of approximately 32.6 billion USD in 2024, doubling year-on-year.

The Emergence of a $50 Trillion E-Commerce Market

The launch of TikTok Shop signifies not just an expansion of social media commerce but a robust entry into Japan's last major market for e-commerce. The predictions indicate that the domestic TikTok Shop market will grow to 300 billion JPY by 2025 and exceed one trillion JPY by 2026. With this foresight, Urueru aims to capture a significant market share early on, propelling the company's revenue and profit growth at an exponential rate.

Solidifying Market Leadership with Proven Strategies

Urueru's impressive trajectory stems from its expertise in leveraging live commerce trends from China (known as Douyin) alongside optimized algorithmic strategies tailored for the Japanese market. This proprietary knowledge enables Urueru to craft impactful campaigns that resonate deeply with consumers. Recent milestones reflect this strategic excellence:

- April 25, 2025: Urueru announces the launch of its agency service for TikTok Shop, heralding it as a leading actor in this evolving e-commerce landscape.
- June 5, 2025: With increasing interest from prospective clients, Urueru gains multiple contracts even before TikTok Shop's official unveiling.
- June 9, 2025: Urueru emerges as the first company to operate a TikTok Shop in Japan, cementing its status as a market leader in the 'video and e-commerce' sector.
- June 17, 2025: Their subsidiary, Olcux, starts providing operational services for TikTok Shop, continuing the momentum of leadership.
- June 18, 2025: Urueru secures exclusive rights to operate the TikTok Shop for the premium honey brand AROMAFORIA JAPAN.
- June 26, 2025: A strategic partnership is formed with renowned beauty giant, Koseido, to bolster TikTok Shop initiatives.
- June 30, 2025: Urueru announces the launch of its own store on TikTok Shop at the same time as the platform's official launch, marking a decisive step in maximizing shareholder value.

Unique Advantages and Revenue Model: Why Urueru Continues to Win

Urueru provides a comprehensive range of services designed to maximize client profits through TikTok Shop, including product strategy development, advertisement optimization, video production, and effective social media marketing. Their revenue model is hybrid, consisting of a fixed monthly retainer combined with performance-based royalties, ensuring that both client success and Urueru's profits are intricately linked.

While the immediate impact on Urueru's consolidated earnings for the fiscal year ending July 2025 may be minimal, the forecast indicates a positive contribution to future financial health.

Future Outlook and Growth Strategy: Pioneers Will Drive Market Domination

As 2025 marks the inaugural year for TikTok Shop in Japan, Urueru prepares to fortify its position with a proactive growth strategy. They believe that in uncharted markets, early movers stand the best chance of securing lasting success. Urueru has capitalized on this belief by building a robust foundation before the official launch, demonstrating significant traction even in this early phase.

Recently, Urueru has accumulated numerous client contracts, and they pledge to keep stakeholders informed about progress as clients agree to public disclosures. Their goal is to establish a network of 100 contracted businesses engaging with TikTok Shop, signaling aggressive growth strategies ahead.

The initiatives and projects Urueru has undertaken could dramatically enhance sales, profits, and market capitalization over the mid to long-term, aligning perfectly with the projected expansion of the TikTok Shop market.

Message from CEO Koichi Kato to Shareholders

"Those who stand at the forefront in unexplored markets will emerge as winners. These reports showcase our proven track record through an impressive transition from a startup to a market leader. From early negotiations leading to key partnerships and the recent launch of our own store on TikTok Shop, we have consistently delivered on our promises. We are no longer challengers; we are the stars of this market. We urge our shareholders not to miss out on this historic emerging opportunity."

Conclusion

As Urueru moves forward, the company is positioned to thrive in this evolving landscape, leveraging its strategic foresight and operational capabilities to redefine the e-commerce experience in Japan and beyond.