#USA #Fairfield #Asian Snacks #Calbee Shrimp Chips #Shrimp Chips

Calbee America Introduces New Packaging and Flavors for Shrimp Chips

For six decades, Calbee Shrimp Chips have delighted consumers in Asian markets with their authentic and nostalgic flavors. Recently, Calbee America announced an exciting transformation for this beloved snack as they refresh not only the design of the packaging but also introduce innovative flavors aimed at further captivating the U.S. market.

A Fresh Take on Tradition

The new packaging launched by Calbee America features bright and bold colors along with an eye-catching red shrimp graphic prominently displayed on the front. This design is aligned with the brand's global identity and aims to stand out on retail shelves—from Walmart and Target to Costco. The packaging refresh comes in tandem with the introduction of new flavors: the zesty Chili Lime and the umami-rich Roasted Seaweed. These additions join classics like the original shrimp flavor, spicy Sriracha Mayo, and Hot Garlic, catering to a wide range of taste preferences.

Melanie Plaz, the VP of marketing at Calbee, shared, “Asian families have shared their love for Calbee Shrimp Chips for 60 years. With each bite, consumers not only indulge in uniquely satisfying flavors but also experience a piece of Japanese culture.” This connection to cultural heritage is integral to the brand’s identity and commitment to customer engagement.

Celebrating the Flavor Journey

To mark this exciting relaunch, Calbee America is hosting a special giveaway. They will reward 50 lucky participants with a trip to Japan, in addition to providing a year's supply of their shrimp chips, while 100 others will win a month's supply. This initiative aims to both celebrate the brand's legacy and enhance consumer interaction. Interested fans can stay updated by following @calbeeusa on social media.

The Snack That Stands Out

Calbee Shrimp Chips aren't just any snack. Made with real, wild-caught shrimp and expertly blended spices, the chips are light, airy, and ultra-crispy, delivering an irresistible crunch. Positioning itself as the #1 Asian Salty Snack Brand in mainstream U.S. retail channels (according to CIRCANA SPINS data), Calbee America is capitalizing on its Japanese roots while adapting to the local palate.

This successful adaptation is supported by a commitment to quality and sustainability. The chips are crafted using whole shrimp and wheat flour, making them a fulfilling snack option for all ages.

Where to Buy

The revamped Calbee Shrimp Chips are currently rolling out to stores with a standard retail price between $2.99 and $3.99 per bag. Finding these snacks has never been easier, with wide availability across the country.

Food enthusiasts and existing fans alike are encouraged to try these innovative new flavors while enjoying their favorite snacks.