Samsung and Sony Pictures Collaborate for Spider-Man: Brand New Day Experience

Samsung Teams Up with Sony Pictures for an Innovative Experience

In a thrilling announcement, Samsung Electronics has revealed that its innovative technology will feature prominently in the upcoming Sony Pictures film, "Spider-Man: Brand New Day," set to hit theaters on July 31, 2026. This collaboration will introduce moviegoers to the capabilities of the Samsung Galaxy Z series smartphones and the Samsung Galaxy Watch through an interactive experience.

On June 18, 2026, Samsung is launching an interactive campaign called the "Spidey Tracker." This unique experience invites fans to immerse themselves in the world of "Spider-Man: Brand New Day". Within the film, Ned Leeds, played by Jacob Batalon, utilizes a tracking system developed with Samsung Galaxy devices to locate Spider-Man. The Spidey Tracker will manifest in the real world as a dedicated website, enhancing the connection between the film’s narrative and its audience.

This innovative campaign is designed to extend the story beyond the confines of the movie. It serves as a platform to connect the film's universe with our reality, allowing fans to dive deeper into the lore of the film through various content forms, including cast interviews, live events, hidden easter eggs, and community-shared sightings of Spider-Man. These elements enrich the viewer's engagement, creating a multifaceted experience that transcends traditional storytelling.

Fans can join in on the excitement by tracking Spider-Man sightings in real-time on SpideyTracker.com and following the official X account @SpideyTracker. As a part of this extensive campaign, activities are set to unfold across 35 countries, broadening the community experience for fans worldwide.

Unleashing Samsung Technology in the Film

In the film, the Spider-Man character prominently utilizes the Samsung Galaxy Z Flip, highlighting its impressive portability. Additionally, as Ned Leeds endeavors to track the elusive superhero, he navigates the multi-tasking capabilities of the Samsung Galaxy Z Fold and the Samsung Galaxy Watch. This depiction not only showcases advanced technology but also emphasizes Samsung's commitment to fostering connections among users during various life stages.

Samsung’s campaign shines a spotlight on the importance of relationships and self-expression in our digital age. It intertwines the company's ethos with Spider-Man, one of the most iconic superheroes loved across generations, to convey a timeless narrative about connection and identity.

Jeffrey Godsick, EVP of Global Partnerships at Sony Pictures, remarked, "Spider-Man has always been a hero shaped by his connection to the community. Through our partnership with Samsung, we are able to embody that spirit both on and off the screen. Integrating everyday technology into Spider-Man's world not only enhances the experience for fans but provides them with unprecedented and innovative engagement through the Spidey Tracker."

As the campaign unfolds this summer, participants can expect to encounter Spider-Man at various event locations, on maps, and even in video content created by popular creators. Fans visiting Samsung Experience Stores might also find interactive presences of their favorite web-slinger, adding to the excitement.

Stay updated on the latest innovations from Samsung Galaxy and the much-anticipated Sony Pictures release of "Spider-Man: Brand New Day," which is set to unveil in theaters on July 31, 2026. Make sure to mark your calendars!

About Spider-Man: Brand New Day

Peter Parker finds himself in a new chapter of life where his existence has been erased from everyone's memory. As Spider-Man, he copes daily with crime while witnessing his former friends move forward without him. This pressure triggers uncontrollable physical changes that may hold the key to stopping a new, unseen threat that endangers the people he loves.

While the world may have forgotten Peter Parker, he never forgets them.

Directed by: Destin Daniel Cretton
Written by: Chris McKenna, Eric Sommers
Based on Marvel Comics by: Stan Lee and Steve Ditko
Produced by: Kevin Feige, Amy Pascal, Avi Arad, Rachel O'Connor
Executive Producers: Luis Despojo, David Kane
Starring: Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramel Tillman, Michael Mando, Mark Ruffalo

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