#Japan #Shinagawa #R Baker #Nobikuro #innovative donuts

R Baker's Latest Delight: Innovative Donuts

R Baker, a renowned bakery cafe chain operated by Eat & Eat Group based in Shinagawa, Tokyo, has captured the hearts of many with its unique offerings. Known for its philosophy of creating delicious bread for both the body and soul, R Baker has unveiled plans to introduce innovative donuts, set to hit shelves starting January 8, 2026, at its 45 locations nationwide.

The bakery gained significant fame with its flagship product, the "Nobikuro Croissant," which boasts a delightful combination of crispy outer layers and a chewy, mochi-like interior. This croissant has become a sensation on social media, receiving over 5 million views and selling out 5,000 units daily. Following this overwhelming success, R Baker aims to build on its innovative desserts with the launch of stretchy donuts that will complement the Nobikuro experience.

Chewy Delight: The Stretchy Donuts

The star of the upcoming collection is the "Nobinobi" donut, which embodies R Baker's signature chewy texture. Infusing the donut dough with ingredients that add a unique, mochi-like quality, these donuts are fried fresh in-store before being dusted with flavored sugars and filled with luscious whipped cream. The flavors on offer are diverse, including classic sugar, kinako (roasted soybean flour), matcha sugar, hojicha sugar, and an intriguing caramelized