#Sweden #Live Nation #Malmö #Duni Group #Sweden Rock

Partnership for Sustainability

Duni Group, a leader in sustainable packaging solutions, has entered into a significant partnership with Live Nation Sweden, Sweden Rock Festival, and Luger. This collaboration aims to establish Duni Group as the exclusive supplier of eco-friendly food and beverage packaging for Sweden's premier music festivals, including the highly anticipated Sweden Rock Festival, Way Out West, and Stockholm Fields.

The initiative, which launches in the summer of 2025, is designed to enhance the festival experience while addressing the growing concerns around environmental impact. With a commitment to sustainability at the forefront, Duni Group’s role will be pivotal in providing an array of flexible packaging options that meet the diverse needs of thousands of festivalgoers. This is not just a supply agreement; it reflects a long-term vision for sustainable practices within the festival industry.

A Sustainable Festival Experience

The goal of this partnership is clear: to increase the utilization of reusable products and ensure a comprehensive selection of compostable and recyclable alternatives. By doing this, the festival organizers can maintain operational efficiency while minimizing waste generated during events. Nicklas Lauwell, Chief Officer of Food Packaging Solutions at Duni Group, emphasized the importance of having a diverse range of sustainable solutions. He stated, “Our strength lies in our ability to offer a broad range of sustainable packaging solutions – a prerequisite for creating a flexible and truly sustainable end-to-end concept.”

This approach is expected to not only simplify logistics for vendors but also enhance the overall attendee experience. With festival-goers increasingly aware of environmental issues, the demand for sustainable practices has never been higher, making this partnership timely and relevant.

Leading the Way in Festival Sustainability

Mats Lindgren, Food Partner Manager at Live Nation, echoed Lauwell's sentiments on the need for versatile solutions. “Sustainability is a core element of our strategy, and offering a mix of sustainable solutions at our festivals is a major but essential step forward,” he remarked. The collaboration is seen as a necessary evolution in how festivals operate, ensuring that attendees can enjoy their favorite events knowing that their environmental footprint is being taken into account.

The partnership not only supports Duni Group's sustainability mission but also elevates the standards of the festival industry. As tens of thousands gather to celebrate music and arts, Duni Group and its partners are demonstrating that luxury and sustainability can coexist in vibrant settings like festivals.

Looking Ahead

With the summer of 2025 fast approaching, the anticipation builds for how Duni Group’s innovative packaging solutions will reshape the sustainability narrative at major Swedish music events. As the exclusive provider, Duni Group’s initiatives will serve hundreds of thousands of fans, marking a significant step toward a greener future for live entertainment in Sweden.

In conclusion, this partnership stands as a powerful testament to the evolving landscape of festivals—where environmentally conscious practices are at the forefront—and resonates with a global audience eager for change in the entertainment industry. Duni Group, Live Nation Sweden, Luger, and the Sweden Rock Festival are not just preparing for concerts; they are setting a benchmark for sustainability in events.

For further inquiries about this partnership, Amanda Larsson, Head of Communications at Duni Group, can be contacted for more information.[^1]

[^1]: Contact: Amanda Larsson, Communications Head, +46 (0)76-608 33 08, email: [email protected]