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Funai Soken's Recent Seminar: Boosting Recruitment via Social Media Tools

On April 23, 2025, Funai Soken Logistics Co., Ltd., a leading consulting firm in Japan's logistics industry, hosted a seminar aimed at managers of transportation and logistics companies. The event focused on essential tools for managing social media (SNS) effectively to enhance recruitment.

Seminar Overview

The seminar titled "Essential SNS Tools for Recruitment Boost in Logistics Companies" addressed prevalent challenges faced by businesses aiming to attract more applicants. Attendees were provided with practical strategies to leverage their social media presence for recruitment purposes, an increasingly necessary aspect in today’s competitive job market.

Key Challenges Addressed

Many logistics companies struggle with social media engagement:

• - Lack of Clarity: Ineffective posting strategies can lead to questions about whether their social media efforts are leading to increased applications.
• - Management Strain: Balancing multiple social media accounts is daunting, requiring effective management strategies.
• - Content Creation: Companies often face hurdles such as content fatigue and skill gaps that hinder creative posting.
• - Visibility Metrics: Understanding audience engagement can be tricky, making it hard for staff to maintain motivation.
• - Advertising Reliance: Increased spending on recruitment channels often yields diminishing returns, urging a need for effective social media use.

Understanding the SNS Booster Set

The seminar introduced the "Recruitment SNS Booster Set," essential for companies struggling to attract drivers. Highlights from the session included:

• - Understanding SNS Impact: Attendees learned how neglecting social media can complicate the recruitment of drivers.
• - Application Generation: The session provided comprehensive insights into converting social media engagement into job applications.
• - Maximizing Effects: By reducing manual input through the use of SNS tools, companies can maximize their outreach efforts without excessive workload.

Expert Insights

Leading the seminar was Honoka Yoshimatsu, Chief Consultant at Funai Soken's Logistics Business Support Division's Digital Transformation (DX) Management Group. Yoshimatsu specializes in recruitment and online marketing strategies tailored for logistics firms, particularly in establishing frameworks for staff training and development. Her expertise lies in merging current trends with innovative recruitment practices, ensuring a smooth transition from job seeker to employee.

Valuable Resources

The seminar was complemented by a unique resource titled