Introduction
On July 24, 2025, the Seizan Group will start an exciting new service that allows customers to earn and use Vポイント at ten of its dining establishments in Hokkaido, Japan. This initiative involves a partnership between Seizan, CCCMK Holdings, and Sumitomo Mitsui Card Company to provide added value to customer experiences in restaurants ranging from izakaya to yakiniku.
Seizan Group Overview
Seizan, based in Sapporo, Hokkaido, is a multifaceted business specializing in various sectors including dining, accommodations, and entertainment experiences. The company aims to establish itself as a leading entity in Hokkaido by incorporating innovative and community-oriented services into its operations. Its dining sector is particularly diverse, offering various atmospheres catering to families, younger audiences, and those seeking nightlife entertainment. Featured concepts include family-oriented yakiniku restaurants and lively izakayas paired with music bars.
One notable feature of Seizan establishments is their
‘Express Lane’ system, which ensures that orders are delivered promptly to tables, enhancing the overall dining experience. Additionally, guests can enjoy a self-service lemon sour drink experience through dedicated table servers, contributing to the entertainment value of their outings.
Launch of Vポイント Services
With the new Vポイント program, customers dining at selected Seizan restaurants can earn 1 V point for every 200 yen spent when they present an eligible card—such as the mobile V card—at the time of checkout. Furthermore, payments made using a Sumitomo Mitsui Card allow customers to also accumulate payment points, further enhancing rewards.
The participating restaurants include popular venues like:
- - Yakiniku Hormone Genghis Khan Tavern Lemon
- - Express Yakiniku Seizan
- - Sushi Tavern Lemon
- - Hokkaido Genghis Khan Lemon
- - Bilal Ristorante GAjA (Otaru and Eniwa locations)
- - Various izakayas and music bars in Hokkaido.
Customers can also redeem their earned V points at these restaurants, where 1 point is equivalent to 1 yen.
Beyond the specific outlets under the Seizan Group, these points can also be redeemed at around 160,000 affiliated vendors across Japan and approximately 100 million Visa locations worldwide, adding immense value for loyal customers.
Conclusion
Seizan, along with CCCMKHD and Sumitomo Mitsui Card, is committed to delivering exceptional services that resonate with customer needs. Through the launch of the Vポイント program, they hope to further enhance customer satisfaction and create lasting enjoyment across their dining experiences.
Important Details
- - Service Launch Date: July 24, 2025
- - Participating Stores: 10 unique locations across Hokkaido
- - Point Accumulation Rate: 1 point per 200 yen spent (including tax)
- - Redemption Rate: 1 point equals 1 yen.
For more information on this innovative service, please check the official websites for CCCMKHD and Sumitomo Mitsui Card for detailed insights and updates.