New Study Reveals Promotional Products Achieve High Brand Recognition While Being Eco-Friendly
In a cutting-edge study unveiled by 51toCarbonZero and commissioned by prominent organizations such as the Advertising Specialty Institute (ASI) and the Promotional Products Association International (PPAI), new insights into the effectiveness of promotional products have come to light. The research demonstrates that these promotional items deliver remarkable brand recall with a significantly lower carbon impact compared to traditional advertising channels, such as digital ads and print media.
Conducted across U.S. and European markets, the study leveraged life-cycle assessment principles to scrutinize emissions throughout a product's entire life cycle—right from production to disposal. It compared the carbon footprints of branded merchandise with those from various advertising mediums, including digital platforms, television, radio, and print, which has become increasingly important in today’s environmentally-conscious landscape.
One of the standout findings of the study indicates that promotional products can have up to eight times less carbon impact per memorized impression than platforms like social media or online display ads. This suggests that utilizing branded merchandise such as customized T-shirts or reusable drinkware results in a more efficient marketing strategy when it comes to sustainability.
Timothy M. Andrews, president and CEO of ASI, emphasized the significance of this research, stating, "This research gives the promo industry credible data it has long needed. By comparing promotional products with other advertising channels using measurable impact, the study brings transparency brands and marketers can trust."
The study’s data highlights that branded merchandise not only fosters repeated brand exposure for consumers but also ranks among the lowest in terms of carbon emissions compared to other major media channels. While acknowledging that promotional products do carry some environmental impact, the research provides a clear framework for brands seeking to balance effective marketing with sustainable practices.
Drew Holmgreen, president and CEO of PPAI, points out the growing concern among brands regarding performance and sustainability, remarking, "Across U.S. and European markets, the data shows branded merchandise delivers strong marketing impact with a lower carbon footprint compared with other major media channels."
As sustainability becomes a core consideration in advertising strategies, this landmark research presents a pivotal opportunity for brands to embrace promotional products as a means of achieving both effective brand recall and reduced environmental impact. As stakeholders navigate the complexities of advertising in an era of heightened sustainability expectations, this study solidifies the role of promotional products in a responsible marketing toolkit.
The findings seriously challenge marketers and brands to reevaluate the environmental repercussions of their advertising choices while also enhancing their brand recognition effectively. As digital advertising demands grow and scrutiny regarding carbon emissions increases, promotional products may very well emerge as the champion of sustainable advertising practices, paving the way for more responsible business operations in the future.
Conducted across U.S. and European markets, the study leveraged life-cycle assessment principles to scrutinize emissions throughout a product's entire life cycle—right from production to disposal. It compared the carbon footprints of branded merchandise with those from various advertising mediums, including digital platforms, television, radio, and print, which has become increasingly important in today’s environmentally-conscious landscape.
One of the standout findings of the study indicates that promotional products can have up to eight times less carbon impact per memorized impression than platforms like social media or online display ads. This suggests that utilizing branded merchandise such as customized T-shirts or reusable drinkware results in a more efficient marketing strategy when it comes to sustainability.
Timothy M. Andrews, president and CEO of ASI, emphasized the significance of this research, stating, "This research gives the promo industry credible data it has long needed. By comparing promotional products with other advertising channels using measurable impact, the study brings transparency brands and marketers can trust."
The study’s data highlights that branded merchandise not only fosters repeated brand exposure for consumers but also ranks among the lowest in terms of carbon emissions compared to other major media channels. While acknowledging that promotional products do carry some environmental impact, the research provides a clear framework for brands seeking to balance effective marketing with sustainable practices.
Drew Holmgreen, president and CEO of PPAI, points out the growing concern among brands regarding performance and sustainability, remarking, "Across U.S. and European markets, the data shows branded merchandise delivers strong marketing impact with a lower carbon footprint compared with other major media channels."
As sustainability becomes a core consideration in advertising strategies, this landmark research presents a pivotal opportunity for brands to embrace promotional products as a means of achieving both effective brand recall and reduced environmental impact. As stakeholders navigate the complexities of advertising in an era of heightened sustainability expectations, this study solidifies the role of promotional products in a responsible marketing toolkit.
The findings seriously challenge marketers and brands to reevaluate the environmental repercussions of their advertising choices while also enhancing their brand recognition effectively. As digital advertising demands grow and scrutiny regarding carbon emissions increases, promotional products may very well emerge as the champion of sustainable advertising practices, paving the way for more responsible business operations in the future.
Topics Consumer Products & Retail）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.