Marriage Support Apps
2025-06-24 04:55:22

Miyazaki Prefecture Chooses with and Omiai for Marriage Support Initiative

Miyazaki Prefecture Adopts with and Omiai for Marriage Support Program



Miyazaki Prefecture has recently made headlines with the announcement that it has designated matching applications 'with' and 'Omiai' as eligible for its Marriage Support Service Promotion Subsidy Program. This decision marks a significant step in the promotion of relationship-building initiatives for local singles. Managed by Enito Group, which oversees the operation of these apps, this initiative is noteworthy as Miyazaki is the first prefecture in Japan to subsidize the usage fees of IMS-certified marriage matching applications.

The selection of 'with' and 'Omiai' is grounded in their recognition by the Non-Profit Organization for Marriage Partner Referral Service Industry Certification, which ensures the safety and public trustworthiness of these platforms. This initiative aims to assist young singles between the ages of 18 and 39 living within the prefecture to find potential partners, thus enhancing their opportunities for meaningful connections. Under the program, Miyazaki will provide subsidies for usage fees, capped at 10,000 yen, for 'with,' 'Omiai,' and six other matching apps. The subsidy period will run from April 2025 until the end of March 2026. More details can be found on the Miyazaki Prefectural website.

Support for Young Couples


The Miyazaki Prefectural Welfare and Health Department's Child Policy Division stated that the initiative is part of the 'Children and Youth Project’ with a goal to foster an environment where raising families is easier. By offering financial assistance for the use of IMS-certified Internet-based marriage partner referral services like 'with' and 'Omiai,' the prefecture hopes to support singles within the region who are interested in dating and marriage.

The representative expressed the desire for this initiative to serve as a catalyst for individuals wishing to find a partner, thereby allowing their dreams of meeting someone special and eventually marrying to become a reality. The overarching aim is to create an environment where residents feel positive about raising families in Miyazaki, ensuring that they can say, 'I am glad I had children in Miyazaki' or 'I am happy living in Miyazaki.'

Enito Group's Vision


Enito Group, the operator of 'with' and 'Omiai,' is committed to expanding its services beyond merely matching individuals. The company aims to become a 'lifestyle utility' that supports various life events stemming from romantic encounters. By leveraging technology, including AI and machine learning, Enito Group is dedicated to enhancing the user experience and addressing safety and reliability within its apps.

Matching App Market Insights


Recent research indicates that more than 25.1% of married individuals met their spouses through matching applications, highlighting their importance as a dating platform in today's society. As the marriage support program unfolds, the demand for trusted matching applications has increased. With the IMS certification, these apps are now more accessible for advertising on various media, further promoting their growth.

Future Directions and Social Responsibility


To address emerging issues surrounding matching applications and relationships, Enito Group has announced the formation of an Advisory Board set to convene in April 2025. Comprising legal, consumer protection, and academic experts, the board will address societal challenges and develop foundational principles for a trustworthy matching platform.

The formation of this advisory body underscores Enito Group's dedication to safety and reliability in its applications while encouraging the use of innovative technology to create unique matching opportunities. With a cumulative member base of over 20 million and over 200 million matches made through 'with' and 'Omiai,' the company is paving the way for meaningful connections.

As Enito Group continues to innovate, it remains focused on delivering new value to the community through diverse initiatives that connect people in meaningful ways. With their commitment to creating a safe environment and supporting families in Miyazaki, the group is poised to make a lasting impact on people's lives.

Conclusion


The partnership between Miyazaki Prefecture and Enito Group signifies a promising approach to fostering relationships among singles in the region. By promoting the use of certified matching applications, the prefecture aims not only to aid individuals in finding love but to enhance the overall well-being and family-friendly environment in Miyazaki.


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