#United States #New York #No Kid Hungry #Idaho Potato #Haute Potato

Haute Potato Collection: A Stunning Twist at NYFW

New York Fashion Week (NYFW) kicked off with an extraordinary display that caught the attention of fashion insiders and casual onlookers alike. The Haute Potato Collection, a unique line crafted exclusively from burlap Idaho® potato sacks, made its runway debut on February 11, 2026, at Grand Central Terminal in NYC. This unorthodox presentation not only showcased a new trend in sustainable fashion but also promoted an important social cause through its partnership with No Kid Hungry.

As models elegantly walked the makeshift runway, commuters and fashion editors were treated to an impressive display of creativity. The Idaho Potato Commission (IPC), known for pushing the boundaries of how we perceive potatoes, aimed to blend culinary heritage with high fashion. Jamey Higham, President and CEO of IPC, stated, "Idaho potatoes fit in everywhere. They span cultural continuums, making them the perfect choice for this imaginative endeavor."

The Haute Potato Collection redefined the burlap sack, transforming it from its humble origins into stunning haute couture. Featuring flowing gowns, structured suits, and intricate details, these designs emerged as wearable art, celebrated for their creativity and symbolism. The collection serves as a reminder of Nevada's agricultural prowess and the artistic potential of everyday materials.

This collection's inspiration dates back to 1951 when Marilyn Monroe famously draped herself in an Idaho potato sack, cementing its place in fashion history. Fast forward 75 years, Idaho-born designer Cartier Dior Eliasen reinterpreted this iconic material for contemporary audiences after gaining fame on Project Runway Junior. Her background—rooted in Idaho's potato farming and formal fashion education—shines through her creations, which tell stories that resonate with Americana.

In alignment with IPC's vision of social responsibility, select pieces from this collection are up for auction to benefit No Kid Hungry, a national initiative tackling childhood hunger. Bidding runs until February 17, 2026, fostering a spirit of giving alongside the glamour of the runway. Anaïs Laurent, Associate Director of Talent Partnerships for No Kid Hungry, shared, "Food is one of the most powerful ways we connect as people. This collaboration illustrates the fusion of creativity, culture, and purpose at its finest."

The event also incorporated a culinary aspect, thanks to a partnership with Grand Brasserie, which offered Idaho potato-inspired hors d'oeuvres that complemented the collection’s themes. This seamless integration of fashion and food highlighted the rich narrative behind Idaho's spuds, emphasizing their versatility beyond the dinner plate.

Founded in 1937, the IPC's mission revolves around promoting the Grown in Idaho® seal, guaranteeing that consumers receive the highest quality Idaho potatoes. Known for their ideal growing conditions, the state's unique climate and volcanic soil produce potatoes with a delicious texture and flavor that stand apart from others.

As the show concluded, it became clear that the Haute Potato Collection was more than just a spectacle; it was an innovative statement on sustainability, culture, and community. The runway transformed into a platform to advocate for feeding children across the nation while reimagining how we view the simple potato. In a world where fashion often seems disconnected from everyday life, this collection brought a refreshing reminder of the stories that food, culture, and creativity can weave together. The Idaho Potato Commission continues to prove that with a bit of imagination, even the most unassuming materials can command the spotlight on the world’s most prestigious runways.