#Japan #AR Technology #Shibuya #TOKYO NODE #Prairie Card

Transforming Digital Business Cards: The Prairie Card with AR Features

In a groundbreaking move, PRAIRIE, a company based in Shibuya, Tokyo, has enhanced its digital business card service, Prairie Card, with cutting-edge AR video features. This advancement comes through a collaboration with TOKYO NODE LAB, operated by Mori Building Company, and media companies palan and DIRECTIONS. The integration of AR videos into the Prairie Card profiles represents a substantial leap in providing users with immersive experiences during self-introductions and corporate PR.

Introduction to Prairie Card

Prairie Card is a digital business card equipped with an IC chip, allowing users to share contact information, social media links, websites, hobbies, and more with just a wave of their smartphone. This innovative approach not only streamlines the exchange of information but promotes deeper communication, enabling users to convey complex details instantaneously and effectively.

No specialized apps or cameras are required; simply presenting the card to someone’s smartphone allows for seamless sharing. The Prairie Card is versatile, supporting all types of social media and can be integrated with business card management tools. Moreover, users can include any URLs, creating a highly customizable profile that stands out in today's digital realm.

Innovative AR Video Profile Experience

The newly launched AR video feature allows users to embed AR content directly onto their Prairie Card profile pages. This transition from static text and images to dynamic, three-dimensional visual experiences significantly upgrades the self-presentation aspect of the business card. The AR videos are filmed at TOKYO NODE LAB, ensuring top-notch quality and professional production. With sophisticated background setups and state-of-the-art equipment, users can create memorable profile videos that leave a lasting impression on viewers.

Powerful Collaboration for Enhanced User Experience

This innovation is made possible by the collaboration among several prestigious entities:

• - TOKYO NODE LAB provides a unique filming location that emphasizes urban experience integration with technology.
• - palan utilizes its advanced AR technology powered by their palanAR platform, allowing users to produce high-quality AR content effortlessly. This platform supports immediate playback on smartphone web browsers, ensuring all users can engage with AR experiences easily.
• - DIRECTIONS, known for its creativity across numerous projects, aids in the conceptual development, thus ensuring a cohesive and innovative project direction.

A Comprehensive Business Communication Tool

The AR video features are fully integrated with Prairie Card’s existing functionalities, which include social media linkages, document sharing, access analytics, and business card management tools. This integration empowers users to leverage a single card for all business communication needs, enhancing both convenience and effectiveness in professional networking.

Moreover, with over one million utilization instances, the Prairie Card’s robust platform technology has garnered positive feedback from individual users to major corporations. Many users have reported improved sales efficiency, memorable self-introductions, and satisfaction from employing an eco-friendly alternative to traditional paper business cards.

Future Outlook

With the addition of AR technology to digital business cards, Prairie aims to create an immersive platform for self-introductions and corporate branding. This initiative is set to develop new intersections among urban environments, technology, and business utilities, opening doors for branding, tourism promotion, and event applications.

The official unveiling of this new feature is scheduled for the TOKYO NODE OPEN LAB 2025 event, an invitation-only gathering aimed at exploring the future of urban experiences and technology.

• - Event Details:

- Date: October 23, 2025
- Time: 14:00 - 16:00
- Location: TOKYO NODE LAB
- Format: Invite-only, limited to 20 participants
- Key Activities: AR video functionality demonstration, participant experience sessions, and individual interviews

The Prairie Card exemplifies a proactive approach to redefining business communication tools, providing an environmentally considerate and feature-rich model for modern interactions.