#USA #New York #RoC Skincare #Aging Initiative #SeekHer Foundation

RoC Skincare's Commitment to Empowered Aging

In a bold move to redefine skincare for women, RoC Skincare has announced the launch of its Empowered Aging initiative. This comprehensive program aims to fortify women’s skin health and vitality as they age. By integrating significant research findings, expert education, and philanthropic efforts, RoC is setting new standards in how we perceive aging and skin care.

Expanding the Vision for Empowered Aging

RoC Skincare has always prioritized the health of women’s skin through scientifically backed products. With this initiative, they are championing a more holistic approach, promoting not just physical skin health but also emotional well-being. The Empowered Aging initiative is an extension of the successful Look Forward Project, which underscored the necessity of optimism in redefining perceptions of aging.

Hillary Hutcheson, Chief Marketing Officer at RoC Skincare, states, "Our brand has continuously emphasized the importance of optimism and clinically-proven effectiveness. The Empowered Aging initiative equips women with valuable resources to make informed decisions that positively affect their longevity and skin health."

Insights from New Research

RoC has conducted significant research into women's perceptions of aging. The findings reveal a poignant truth: a staggering 70% of women feel younger than their chronological age. Furthermore, 81% believe that the appearance of their skin significantly affects their emotional well-being. This insight forms the basis of RoC's commitment to advancing skincare technology and addressing women's concerns regarding aging.

A groundbreaking study involving eight women showed that consistent use of RoC’s Line Smoothing Eye Cream resulted in 100% improvement in perceived eye age, with some participants noticing a reduction of up to 7 years. This was achieved using RoC Retinol, a time-released active ingredient renowned for its effectiveness. Such promising results advocate for the eyes as a major indicator of overall vitality.

The RoC Longevity Council

To drive this initiative further, RoC has established the RoC Longevity Council, a collective of experts from diverse fields including biochemistry, wellness, and dermatology. This council will play a pivotal role in steering RoC’s research and community outreach efforts, providing crucial education and guidance for the future of empowered aging solutions.

Prominent members of the council include:

• - Allie Egan, Founder of Veracity
• - Chris Mirabile, CEO of NOVOS
• - Florence Comite, MD, CEO and Founder of Comite Center for Precision Medicine
• - Dr. Jeanine Downie, Board Certified Dermatologist
• - Professor John M. Sedivy, Director at Brown University Center on the Biology of Aging
• - Yasmine Cheyenne, Self-Healing Expert

Research Fund at Brown University

RoC has announced the formation of a Longevity Research Fund to be housed within Brown University's Center on the Biology of Aging. This partnership aims to foster innovative research in aging and skin health, further bridging the gap between dermatology and longevity science.

Professor Sedivy voiced support for the ambitious project, commenting, "RoC Skincare's vision is all-encompassing. By emphasizing healthy aging, they empower individuals to reach their utmost potential."

Continued Partnership with SeekHer Foundation

In a commendable effort towards community support, RoC continues its collaboration with the SeekHer Foundation. This non-profit organization focuses on women's mental health, and through the Empowered Aging Support Program, they aim to provide resources and guidance to women undergoing the aging process.

The partnership offers:
1. Empowered Aging Guide - A co-branded downloadable resource to aid women in navigating their aging journey.
2. Virtual Healing Circles - Sessions led by licensed mental health experts focusing on vibrant living and mindful aging.
3. Ongoing Community Resources - Monthly prompts aimed at fostering connection and support among women.

Monica Mo, founder of SeekHer Foundation, highlights, "This initiative marks a meaningful commitment to transform women's experiences of aging, helping to shape a supportive community where shared journeys of well-being lead to personal growth."

Engage with RoC Skincare

To celebrate this initiative, RoC will host a pop-up event in New York City from June 11-13, offering participants personalized eye age assessments and dermatological consultations.

For those interested in exploring the Empowered Aging initiative or attending future events, follow RoC Skincare on Instagram and TikTok at @rocskincare.

With this powerful initiative, RoC Skincare paves the way for a future where women can embrace their skin health confidently, cherishing every stage of their journey through life.