GoodPop and SmartSweets Launch a Unique Sour Watermelon Frozen Treat

Introduction The world of frozen treats is evolving, and two of the pioneers in the better-for-you snack category have teamed up for a delightful collaboration. GoodPop, a recognized leader in wholesome frozen desserts, has joined forces with SmartSweets, a brand known for its innovative low-sugar candies, to introduce a new product: Sourmelon Pop Bites. These bite-sized, frozen treats blend the popularity of watermelon with a tangy twist, making them a perfect addition to summer fun. ## The Collaboration Set to excite treat enthusiasts, the Sourmelon Pop Bites merge GoodPop's celebrated Watermelon Pops with SmartSweets' beloved Sourmelon flavor. This collaboration promises not only great taste but also aligns with the philosophy of both brands, focused on creating healthier options without compromising on flavor. Daniel Goetz, the founder and CEO of GoodPop, stated his enthusiasm for this new product, emphasizing a commitment to providing families with treats made from real ingredients devoid of artificial components. On the other hand, SmartSweets' Senior Marketing Director, Beth Ritchie, expressed that this partnership feels natural given both brands' passion for fruity flavors and healthier snacks. ## What are Sourmelon Pop Bites? The Sourmelon Pop Bites feature vibrant, sour watermelon pops shaped like watermelon wedges, with one side coated in a delectable sour candy shell. Each resealable bag contains ten pieces, with flavors designed to be both fun to share and satisfying to enjoy solo. Remarkably, these treats are lower in sugar, offering only 7 grams of sugar per serving, which is significantly less than the 18 grams found in leading sour pops. Perfect for summer outings or relaxing days at home, these frozen bites make for a guilt-free indulgence while tapping into the nostalgia of childhood summers. ## Summer Fun Redefined This collaboration not only captures nostalgic flavors but also ensures a fun, interactive experience. Each bag includes a whimsical, watermelon-themed sticker sheet, adding a playful touch that is sure to resonate with fans of all ages. These treats are designed for sharing with friends or savoring in solitude while enjoying the hot summer days by the pool or at the beach. ## Market Trends Supporting Sour Flavors The sour candy market is on the rise, projected to grow significantly over the next decade. With a year-over-year increase of 7% in searches for sour candy, both brands are well-positioned to tap into this growing trend. With consumers increasingly gravitating towards sour candies, Sourmelon Pop Bites could easily become the new summer must-have snack. ## About the Brands GoodPop has been dedicated to transforming classic treats since 2009. Its range of frozen pops and bubbly beverages is rich in flavors while being made of real ingredients, allowing consumers to indulge without guilt. Available at over 10,000 retailers across the nation, GoodPop focuses on both taste and the welfare of its community and environment. SmartSweets, launched in 2016, provides healthier alternatives to traditional candy, offering up to 92% less sugar without sacrificing flavor. With products sold in over 55,000 stores, its emphasis on wholesome ingredients resonates with health-conscious consumers. ## Conclusion The Sourmelon Pop Bites by GoodPop and SmartSweets offer a refreshing and nostalgic experience perfect for summertime enjoyment. With a commitment to healthier ingredients and innovative formats, this collaboration not only satisfies cravings but also aligns with modern dietary preferences. As the summer heat sets in, these treats are a delightful way to cool down while indulging responsibly. Check out this limited-time offering at GoodPop's website to experience a fun-filled summer treat that captures the essence of sunshine and joy.