Introduction
Kairos Marketing Co., Ltd., headquartered in Shibuya, Tokyo, provides an integrated MA+SFA tool named
Kairos3. Recently, they announced the successful implementation case of this tool by
Mic Co., Ltd., a company providing IT services tailored for dental clinics, based in Kashiwa, Chiba. This implementation has been instrumental for Mic as they navigate a competitive market landscape.
Background of the Implementation
In order to respond to the intensified competition within the dental industry, Mic aspired to enhance their marketing strategies for more rapid and effective outreach. Initially utilizing a different MA tool, Mic recognized the necessity to switch to a more advanced solution to accommodate their growing requirements. The intuitive user interface and responsive support from the sales team were key factors that led to their decision to adopt Kairos3.
Results of Implementation
Since the integration of Kairos3, Mic has significantly increased the frequency of its information dissemination through regular email newsletters and updates to their website columns. This increase has resulted in a notable rise in the number of document downloads from their site. In addition, the automation of follow-up emails to customers who download materials has been achieved through the scenario function, drastically reducing manual tasks and leading to greater operational efficiency.
Moreover, Mic has seen an uptick in inquiries following material downloads, illustrating the effectiveness of their enhanced marketing activities. They are beginning to witness the fruits of their labor, as customer engagement has steadily improved. The results affirm that implementing Kairos3 has been a transformative step forward in their marketing efforts.
Further Details
For more insights into this implementation case, please visit:
Mic Co., Ltd. Case Study
About Kairos3
Kairos3 is designed as a tool that provides insights into the next steps through data analysis, simplifying the process of lead acquisition, management, and the entire sales cycle, including scheduling meetings and closing deals. This comprehensive tool aims to systematize marketing and sales activities to bolster company revenues. For additional information, you can visit their website:
Kairos3
About Kairos Marketing
Kairos Marketing is on a mission to make marketing more accessible. They developed and provide the MA+SFA integrated tool
Kairos3. In addition to this, they operate a media platform named