PUMA and KICKS LAB. Unveil Unique ARMY TRAINER MIJ YUKEMURI Sneaker
The collaboration between KICKS LAB. and PUMA introduces a special edition sneaker, the , set to launch on November 29, 2025. Rooted in the German trainer design from the 1970s to 1980s, a model originally produced for the West German military, this exclusive creation is based on the Japan-made . The renowned artist collective is responsible for its design, while KICKS LAB. oversees the project, ensuring attention to both aesthetic and cultural references.
The comes in classic PUMA black and white, with a retail price of ¥33,000 (tax included). Pre-orders will start on November 21, 2025, and the sneakers will be available in select stores, including KICKS LAB. HARAJUKU and KICKS LAB. online store, as well as a few authorized retailers.
To celebrate the launch, buyers will receive a limited ZINE featuring exclusive visuals that highlight the sneaker's unique charm, available while supplies last. This model encapsulates the theme of blending tradition and modernity, inspired by the tranquil scenes of a Japanese hot spring town, along with the vibrant neon signs lighting up the area at night.
Upon entering a hot spring town at dusk, one is greeted with an array of traditional architecture harmonizing with contemporary neon displays. This sneaker captures that ephemeral beauty, encapsulating the essence of flickering steam rising from the hot springs.
The upper of the sneaker retains the DNA of the original model, using high-quality leather with suede overlays on the toe for a refined design. The addition of patent leather on the heel accentuates both elegance and durability. The most striking feature of this collaboration is the glitter finish on the form strip, representing the glistening neon signs of hot spring towns, allowing the sneaker to reflect varying expressions based on light angles.
Graphical elements on both feet include the words 'YUKEMURI' (steam) in a graffiti style on the outer form strips, while the inner strips showcase 'NOROSHI' (signal fire). The steam symbolizes a respect for tradition in Japanese hot spring culture, while the signal fire, historically used for communicating messages across distances, represents the strong ambition to share Japan’s rich culture and street style with the world.
Embodying the message of 'Smoke Rising from the Steam—A Signal of Warmth from Tradition and Innovation Towards the World,' this special edition of the combines the classic silhouette with the soothing and invigorating qualities of Japanese onsen culture, embodying a passionate drive towards global connection while rooted in local heritage.
The
To celebrate the launch, buyers will receive a limited ZINE featuring exclusive visuals that highlight the sneaker's unique charm, available while supplies last. This model encapsulates the theme of blending tradition and modernity, inspired by the tranquil scenes of a Japanese hot spring town, along with the vibrant neon signs lighting up the area at night.
Upon entering a hot spring town at dusk, one is greeted with an array of traditional architecture harmonizing with contemporary neon displays. This sneaker captures that ephemeral beauty, encapsulating the essence of flickering steam rising from the hot springs.
The upper of the sneaker retains the DNA of the original model, using high-quality leather with suede overlays on the toe for a refined design. The addition of patent leather on the heel accentuates both elegance and durability. The most striking feature of this collaboration is the glitter finish on the form strip, representing the glistening neon signs of hot spring towns, allowing the sneaker to reflect varying expressions based on light angles.
Graphical elements on both feet include the words 'YUKEMURI' (steam) in a graffiti style on the outer form strips, while the inner strips showcase 'NOROSHI' (signal fire). The steam symbolizes a respect for tradition in Japanese hot spring culture, while the signal fire, historically used for communicating messages across distances, represents the strong ambition to share Japan’s rich culture and street style with the world.
Embodying the message of 'Smoke Rising from the Steam—A Signal of Warmth from Tradition and Innovation Towards the World,' this special edition of the
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