Hisense Announces Third FIFA World Cup Sponsorship and Unveils Advanced RGB MiniLED Technology
Hisense has made a significant announcement at IFA 2025, reaffirming its commitment to the FIFA World Cup as an official sponsor for the third consecutive time. The global leader in consumer electronics and home appliances has been closely associated with the FIFA since its first sponsorship in 2018. This partnership has evolved over the years, with notable developments including the branding at the 2018 FIFA World Cup™, collaborations with FIFA+ in 2022, and contributions to the VAR technology at the FIFA Club World Cup 2025™. Now, with their participation in the 2026 FIFA World Cup™, Hisense aims to further enhance its global presence and improve the fan experience for millions around the world.
Catherine Fang, Vice President of the Hisense Group, expressed that unforgettable moments begin with the right technology, and Hisense is determined to help fans fully enjoy these experiences. The company operates under four guiding principles: technology-oriented, user-centered, intelligent services, and cultural values. These principles drive Hisense to continually push the boundaries of screen technology, delivering results that range from HDR to Laser TVs and the latest RGB MiniLED technology. This relentless pursuit of quality ensures that fans have an immersive and personalized experience, allowing them to be involved with every moment.
At IFA 2025, Hisense showcased advancements to its revolutionary 116-inch RGB MiniLED television, which debuted at CES. These enhancements promise pure colors, higher contrast levels, and brightness surpassing that of QD-OLED displays. This positions Hisense at the forefront of next-generation display technology. Romy Gai, the FIFA Executive Director, echoed Fang’s vision, noting that FIFA will collaborate with Hisense to leverage the best display technologies, aiming to offer a remarkable World Cup experience for billions of fans globally.
Looking ahead to the 2026 tournament, which will be a historic event taking place in three countries and featuring 48 teams, Hisense is focused on transforming billions of living rooms into front-row seats at the World Cup. The company is committed to ensuring that fans worldwide can experience the tournament like never before, relishing every thrilling moment.
Founded in 1969, Hisense is recognized globally as a leader in the consumer electronics and home appliance industry, with a presence in over 160 countries. The brand is dedicated to providing high-quality multimedia products, household appliances, and smart IT solutions. According to Omdia, Hisense holds the leading position in the television segment for screens over 100 inches, a trend expected to continue through the first half of 2025. As a sponsor of the FIFA World Cup™ 2026, Hisense is committed to forging global sports partnerships that resonate with an international audience.
As technology continues to evolve, Hisense remains at the forefront, pledging to deliver the ultimate viewing experience that resonates with sports fans and tech enthusiasts alike. The future looks bright for Hisense as they gear up for another exciting chapter in their partnership with FIFA and the world of sports entertainment.
Catherine Fang, Vice President of the Hisense Group, expressed that unforgettable moments begin with the right technology, and Hisense is determined to help fans fully enjoy these experiences. The company operates under four guiding principles: technology-oriented, user-centered, intelligent services, and cultural values. These principles drive Hisense to continually push the boundaries of screen technology, delivering results that range from HDR to Laser TVs and the latest RGB MiniLED technology. This relentless pursuit of quality ensures that fans have an immersive and personalized experience, allowing them to be involved with every moment.
At IFA 2025, Hisense showcased advancements to its revolutionary 116-inch RGB MiniLED television, which debuted at CES. These enhancements promise pure colors, higher contrast levels, and brightness surpassing that of QD-OLED displays. This positions Hisense at the forefront of next-generation display technology. Romy Gai, the FIFA Executive Director, echoed Fang’s vision, noting that FIFA will collaborate with Hisense to leverage the best display technologies, aiming to offer a remarkable World Cup experience for billions of fans globally.
Looking ahead to the 2026 tournament, which will be a historic event taking place in three countries and featuring 48 teams, Hisense is focused on transforming billions of living rooms into front-row seats at the World Cup. The company is committed to ensuring that fans worldwide can experience the tournament like never before, relishing every thrilling moment.
Founded in 1969, Hisense is recognized globally as a leader in the consumer electronics and home appliance industry, with a presence in over 160 countries. The brand is dedicated to providing high-quality multimedia products, household appliances, and smart IT solutions. According to Omdia, Hisense holds the leading position in the television segment for screens over 100 inches, a trend expected to continue through the first half of 2025. As a sponsor of the FIFA World Cup™ 2026, Hisense is committed to forging global sports partnerships that resonate with an international audience.
As technology continues to evolve, Hisense remains at the forefront, pledging to deliver the ultimate viewing experience that resonates with sports fans and tech enthusiasts alike. The future looks bright for Hisense as they gear up for another exciting chapter in their partnership with FIFA and the world of sports entertainment.
Topics Entertainment & Media）
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