#USA #Waltham #Digital Marketing #Constant Contact #Smita Wadhawan

Constant Contact Welcomes Smita Wadhawan as Chief Marketing Officer

In a significant leadership move, Constant Contact has named Smita Wadhawan as its new Chief Marketing Officer. Renowned for providing effective digital marketing tools tailored for small businesses and nonprofits, Constant Contact aims to leverage Wadhawan's rich expertise to fortify its brand and customer engagement initiatives.

Wadhawan, stepping into this pivotal role, will be responsible for a wide array of marketing functions, including brand management, customer acquisition, lifecycle marketing, product marketing, and partner marketing. Her mission aligns with the organization's goal of boosting growth across direct and indirect channels. By amplifying the company's visibility and articulating its value proposition, Wadhawan is poised to enhance the impact Constant Contact can make within the small business sector.

Frank Vella, the CEO of Constant Contact, expressed confidence in Wadhawan's capabilities, noting her unique blend of strategic insight and operational excellence. He emphasized her profound understanding of small businesses, which positions her as a vital ally in driving customer engagement and achieving business growth. Vella remarked, "Smita stood out as a marketing leader with a rare combination of strategic depth and operational excellence, especially when it comes to understanding and connecting with small businesses."

Wadhawan's impressive background spans over 15 years in marketing leadership roles at some of the most successful firms in the industry, including GoDaddy, Intuit, PayPal, and most recently, SimplePractice. Her noteworthy achievements have garnered recognition, including being named one of the Top 50 Chief Marketing Officers by the National Diversity Council in 2024.

Commenting on her new role, Wadhawan expressed enthusiasm about joining Constant Contact, stating, "I've long admired Constant Contact's mission and commitment to small businesses, and I'm thrilled to join a company with such a strong legacy and focus on this community." She highlighted the trust that small businesses place in Constant Contact, relying on the platform to communicate effectively, build connections, and foster growth. Wadhawan aims to infuse a fresh perspective into the marketing strategy while illustrating how Constant Contact serves as a strategic partner in their long-term success.

About Constant Contact

Founded with the mission to simplify digital marketing for small businesses and nonprofits worldwide, Constant Contact provides software as a service (SaaS) solutions that include powerful tools for managing campaigns efficiently. Whether clients are just getting started or orchestrating complex multi-channel strategies, Constant Contact's offerings facilitate a streamlined marketing experience that yields tangible results. With state-of-the-art technology, exceptional deliverability rates, and award-winning customer support, the company is dedicated to empowering small businesses to thrive in a competitive marketplace. To learn more about their services or to see how they can help your business stand out, visit constantcontact.com.