#India #Persistent Systems #Pune #AI Innovation #Experience Transformation

Persistent Systems Unveils Experience Transformation Studio

Persistent Systems, a leader in the realm of Digital Engineering and Enterprise Modernization, has recently made headlines by launching its state-of-the-art Experience Transformation Studio (XT Studio) in Pune, India. The initiative marks a significant step towards harnessing AI-powered transformations aimed at delivering compelling user experiences while optimizing operational efficiency.

The XT Studio is a purpose-designed environment intended to foster collaboration between enterprises and Persistent's expert teams. It serves as a creative co-innovation hub where businesses can converge to design user experiences that are not only engaging but also resonate well with the evolving needs of users. Today's rapidly changing digital world necessitates a blend of innovation and practicality, and the XT Studio aims to bridge that gap effectively.

Addressing Digital Experience Demands

The ever-increasing demand for unique digital experiences has left many enterprises struggling to connect their advanced AI capabilities with the actual needs of users. Unfortunate delays in integrating user experience innovation can lead to wasted resources, resulting in subpar return on investment (ROI). The XT Studio addresses these challenges head-on by embedding a user-centered approach at the foundation of all projects. This ensures that AI is utilized not just as a functional tool but as an intuitive component of user interactions.

The studio seamlessly integrates business strategies with UX consulting and product engineering, creating an immersive environment that empowers organizations to design with and for AI. This collaborative setting aims to redefine the benchmarks of digital transformation by merging human insights with advanced technology to foster innovation and deliver enduring value to businesses.

Features of the XT Studio

The XT Studio is structured around several core areas designed to facilitate the process of experience transformation:

• - Design Thinking and Workshop Areas: These are structured environments meant for innovation sprints, journey mapping, and solution development. They provide a setting where ideas can flourish.
• - UX Consulting and Collaboration Zones: Creative gatherings occur in areas designed for ideation, prototyping, and refining user experiences. Hands-on engagement in these spaces sparks meaningful collaboration.
• - Immersive Experience Transformation Showcases: Demonstrations specific to various industries bring solutions to life, showcasing their business impact in real-time.

By establishing the XT Studio as a co-innovation hub, Persistent invites clients and partners to reimagine user journeys and craft seamless experiences that yield measurable business outcomes. The studio exemplifies Persistent's commitment to deep design thinking and user experience consulting expertise.

Future Expansion Plans

Looking ahead, Persistent plans to extend the reach of its XT Studio to other strategic locations in India, the United States, Europe, and the Asia-Pacific region. This expansion aims at attracting top-tier talent and partners, facilitating collaborative efforts to redefine how individuals experience technology in their everyday lives.

“Organizations are not just competing based on their products; they're competing on the experiences they provide,” states Sandeep Kalra, CEO and Executive Director of Persistent. “The Experience Transformation Studio embodies our core platform-led principles and our AI-first approach, where innovative thinking and leading-edge technology intersect.” This initiative emphasizes how design-led methodologies can prompt enterprises to challenge existing norms, foster new ideas, and quickly develop business solutions that truly meet the needs of their end customers.

About Persistent Systems

Persistent Systems prides itself on its comprehensive suite of services, including software engineering, product development, data analytics, CX transformation, and intelligent automation. The company is recognized on several key stock indices, including those of the NSE and BSE, and has been acknowledged for its commitment to sustainability, achieving carbon neutrality. Persistent's rapid growth in brand value underscores its place among the fastest-growing IT services brands as reported in the 'Brand Finance India 100' 2025 Report.

As organizations seek to innovate and enhance user experiences, Persistent Systems stands at the forefront of this evolution with its groundbreaking XT Studio and commitment to aligning business objectives with real user needs. With initiatives like these, Persistent is carving out a prominent role in shaping the future of digital transformation in technology.