Scent Design Transforms Club Floor at Hotel New Grand in Yokohama

Innovative Scent Design at Hotel New Grand

Promotool Inc., a renowned scent technology company based in Bunkyo, Tokyo, has announced its collaboration with the prestigious Hotel New Grand in Yokohama. This classic hotel, a beloved retreat for numerous celebrities, now features an aromatic design for its Club Floor, creating a distinctive and memorable atmosphere for guests.

Established in 1927 as a symbol of Yokohama's recovery from the Great Kanto Earthquake, Hotel New Grand is recognized for its classic European style and has hosted numerous famous personalities, including General MacArthur, Charlie Chaplin, and Babe Ruth. The hotel is a testament to rich history and tradition, having been designated as a historical building in Yokohama in 1992 and recognized as a modern industrial heritage by the Ministry of Economy, Trade and Industry in 2007. The adjacent Tower Building, opened in 1991, offers stunning views of the Bay Bridge, Osanbashi Pier, and the vibrant skyline of Minato Mirai, making it an ideal setting for weddings, parties, and corporate events with its diverse range of six restaurants, bars, and lounges.

With the introduction of a scent-enhanced experience as part of its new services, the Club Floor now welcomes guests with specially curated fragrances. Designed by Japan's top perfumers, the scent choices harmonize with the lush greenery of Yamashita Park and the ocean views from the hotel. A refreshing herbal fresh scent has been selected for the current season, while a sophisticated white tea fragrance is planned for the upcoming autumn and winter months. Early feedback from hotel staff indicates that the fragrance has been well received, being described as “high-quality and elegant.”

The significance of scent as a branding tool is increasingly recognized in the hospitality industry, enhancing guest experiences and leaving lasting impressions. Promotool has successfully crafted scent branding for various high-end hotels and commercial facilities, leveraging their expertise to create brand value. By selecting scents that align with the overall concept of a space and providing optimal diffusion methods, they elevate the sensory experience of guests.

Promotool’s scent design services have gained traction in recent years due to the added value they bring, including improved image and reduced stress. The company possesses expert knowledge in aroma creation, with over 4,000 unique scents developed by their skilled perfumers. Additionally, their branding consultants, with backgrounds in global automotive brands, ensure that their offerings are of the highest quality.

“Our goal is to provide a seamless, one-stop service that enriches people's lives through carefully crafted scents that enhance ambiance,” a company representative stated. In addition to the standard scent offerings, clients can also opt for bespoke aromas tailored to their specific needs, ensuring a unique aromatic experience.

About Promotool Inc.

Promotool Inc. stands as a leading company in the scent technology field, focusing on delivering fragrances that meet a wide range of market demands. Rather than simply providing aromatic solutions, Promotool emphasizes developing scents that enhance mental well-being and overall health. They aim to establish themselves as a global leader in scent technology, enriching lives through innovative fragrance solutions.