Fwee Launches Captivating 3D Advertising in Shinjuku!

In a bold move to capture the attention of beauty enthusiasts and passersby, the popular Korean cosmetics brand Fwee, operated by BENOW JAPAN, has rolled out an innovative 3D advertising campaign in the heart of Shinjuku. As part of the brand’s effort to make everyday moments special, this eye-catching digital display is located at the iconic Cross Shinjuku Vision, a prime spot right in front of Shinjuku Station’s East Exit.

Advertising Overview

Starting June 1, 2025, the mesmerizing 3D ads will be on view, showcasing Fwee’s distinctive line of products. The company has advised that any activities that might obstruct the flow of pedestrian traffic should be avoided, ensuring that everyone can enjoy the visuals without inconvenience. Additionally, inquiries directed at the building’s owner or facility are discouraged to maintain a smooth viewing experience.

Commemorative Event

In conjunction with this advertising launch, Fwee is also hosting an exciting event on their official social media channels. Shoppers and social media users are encouraged to snap photos of the advertisements and post them online using the hashtag #fwee見つけた. Those who participate have the chance to win luxurious gifts. The application period for this exciting event runs from June 1 to June 30, inviting everyone to engage with the brand in a creative way.

- Instagram: Fwee's Instagram
- X (Formerly Twitter): Fwee's X

Brand Introduction

Fwee is a vibrant Korean cosmetics brand committed to transforming ordinary moments into extraordinary experiences with its innovative products. The brand’s slogan, “Feel your moment,” reflects its mission to infuse creativity and uniqueness into everyday beauty rituals. Among their standout products are the Fwee Lip and Cheek Blur Lip Pot, which boasts a unique soft texture that results in a fluffy color payoff akin to a soufflé, and the Fwee 3D Volumizing Gloss, known for creating luscious, shiny lips with just a single application. These products are particularly popular among younger consumers, illustrating Fwee's ability to resonate with the latest trends in makeup.

In addition to their advertising efforts, Fwee has been expanding its physical presence. In April of this year, they opened their second directly operated store called Fwee Agit OSAKA, located in Osaka. The launch has generated significant interest, with anticipation so high that customers reportedly wait up to an hour just to shop in-store!

Locations

- Fwee Agit TOKYO: 1-4-20 Hyakunincho, Shinjuku, Tokyo 169-0073
- Fwee Agit OSAKA: 2-9-38 Nishishinsaibashi, Chuo Ward, Osaka 542-0086

Company Profile

Company Name: BENOW JAPAN, Inc.
CEO: Kim Daeyoung
Headquarters: 22F, Island Tower, 6-5-1 Nishi-Shinjuku, Tokyo
Contact: salesmanaging_@benow.co.jp
Official Qoo10 Shop: Fwee on Qoo10

With these exciting developments, Fwee looks poised to leave a lasting impression in the cosmetics market and continue to enchant consumers with its unique offerings and creative advertising!