Genuine Marketing Group Inc. Enhances ZPTAG™ Platform with Carbon Scoring for Eco-Conscious Consumers

Genuine Marketing Group Inc. Enhances Its ZPTAG™ Platform

Genuine Marketing Group Inc. (OTC: GMGZ) has proudly announced an upgrade to its ZPTAG™ technology, now incorporating carbon intensity scoring to enhance product authenticity. This innovative feature aligns with the growing demand for environmentally responsible operations across various industries. By integrating carbon impact assessments, GMGZ aims to serve as a crucial resource for businesses, helping them to fulfill their environmental obligations while boosting transparency for consumers.

Bridging the Gap Between Environment and Consumer Transparency

In an era where sustainability is paramount, the ability to assess and report carbon footprints offers substantial advantages to companies driving greener initiatives. GMGZ's ZPTAG™ platform stands out as a solution designed for compliance with the FDA's Food Safety Modernization Act (FSMA 204 Regulation), ensuring that all stakeholders can engage effectively in environmental stewardship.

This platform will enable farmers and other essential participants in the supply chain to capture valuable carbon data, thereby allowing them to take advantage of financial incentives through Carbon Credit programs. The user-friendly ZPTAG™ system is accessible on multiple devices, built on the robust IBM Blockchain, ensuring both convenience and reliability.

Driving Towards a Sustainable Future

The integration of carbon data highlights GMGZ's dedication to addressing critical food and environmental challenges. The platform not only assists brands in achieving sustainability goals but also empowers them to communicate their efforts to eco-conscious consumers, enabling informed purchasing decisions. As Charles Chastain, CEO of GMGZ, aptly puts it, “ZPTAG™ is more than just an authentication tool—it’s a bridge to a sustainable future.” This perspective aligns with the increasing consumer demand for transparency regarding product origins and their environmental impact.

The company will initiate a multi-farm pilot project in the first quarter of 2025, accompanied by additional piloting efforts involving key participants in the ZPTAG™ supply chain. GMGZ plans to onboard farmers, processors, manufacturers, and various stakeholders as clients for the platform right after completing these pilot initiatives.

In conjunction with these advancements, GMGZ is moving forward with its investment strategy, targeting a $15 million capital raise in early 2025. This funding will support hardware installations at manufacturing facilities and expand requirements for both support services and logistics.

Empowering the Future of Product Authenticity

Genuine Marketing Group focuses on fostering brand loyalty and consumer confidence through its proprietary ZPTAG™ authentication system. This technology seamlessly combines user engagement via a smartphone application with the secure functionalities of smart contracts on the IBM blockchain, facilitating product validation right from the shopping experience. GMGZ showcases a unique value proposition for stakeholders by offering compliance, verification, and effective marketing strategies through ZPTAG™ engagement.

For those interested in exploring investment opportunities with GMGZ, they are encouraged to contact CEO Chuck Chastain directly via email. To learn more about GMG and its innovative technology, further information can be accessed on their website.

In conclusion, GMGZ's advancements in carbon intensity scoring for its ZPTAG™ platform mark a significant step towards greater sustainability in the marketplace, emphasizing the critical relationship between environmental responsibility and consumer awareness. As companies and consumers alike become more conscious of their environmental impact, solutions like ZPTAG™ may represent the future of product authenticity and sustainable marketing.