Bloomstreet Partners with Google Israel for Japanese Market Expansion Strategies

Bloomstreet and Google Israel's Strategic Partnership for Japanese Expansion

Tokyo: Bloomstreet Inc., a company that assists foreign enterprises in entering the Japanese market, has recently announced a strategic partnership with Google Israel Ltd. This collaboration aims to support Israeli companies with a foothold in Israel, particularly those utilizing Google Ads for international markets, in their efforts to expand into Japan.

Background of the Collaboration

Israel is recognized as a startup powerhouse, with a significant focus on global markets rather than just domestic. This approach has led to the rise of many unicorn companies. For companies that have established a solid foundation in the substantial U.S. market, Japan represents a key opportunity for further expansion.

Google Israel is currently advancing projects that assist Israeli firms, whose primary market is the U.S., in their business expansions into major regions—including Japan. Their initiatives include optimizing the UI/UX of websites aimed at Western audiences, localizing creative advertisements and video content, and validating user experiences in collaboration with expert firms across various fields. Through this partnership, Bloomstreet will play a strategic role in improving websites for Japanese users, creating advertising creatives, and providing marketing consulting services.

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For Israeli companies utilizing Google Ads, Bloomstreet will accurately explain differences in marketing between Western markets and Japan, offering comprehensive support for localization efforts.

Reasons Behind the Partnership

Seffi Tsarfati, head of the strategic partnership division at Google Israel, shared insights about why they chose to collaborate with Bloomstreet:

"In a market like Japan, where existing overseas strategies are often ineffective, Bloomstreet's track record of improving UI/UX in conjunction with Western companies was a decisive factor. Our compatibility with technology firms and Bloomstreet's ability to communicate smoothly in English with on-site representatives also played a significant role. We've already completed work for one Israeli company, and they've praised the 'high quality of the design.' Internally, team members have provided feedback noting Bloomstreet’s 'high expertise and professionalism.'"

Bloomstreet's President, Junichi Takayama, commented:

"We have received numerous inquiries from foreign companies regarding entry into the Japanese market, and we expect an increase in the demand for more in-depth localization strategies targeting Japanese users starting in late 2024. This partnership represents a new endeavor to support end clients through Google Israel, which aligns perfectly with our core competencies. We hope to contribute to the development and establishment of a business ecosystem that fosters collaboration between companies from Japan and Israel."

About Bloomstreet Inc.

Established in August 2014, Bloomstreet provides strategic marketing support aimed at foreign enterprises aspiring for success in the Japanese market. From formulating marketing strategies that align with Japanese search behaviors to offering web localization tailored to Japanese tastes, Bloomstreet plays a comprehensive role in maximizing lead acquisition. Our bilingual expert team works closely with overseas headquarters to deepen their understanding of the Japanese market, thus promoting the penetration of products and services.

For inquiries regarding this release, please contact:

Bloomstreet Inc.
E-mail: info@bloomstreet.jp