#Japan #customer engagement #Sendai #LINE Sugumier #ZORSE Corporation

ZORSE Starts Comprehensive Introduction of LINE Sugumier

ZORSE Corporation, based in Sendai, Miyagi Prefecture, officially launched its initiative to introduce the new service "LINE Sugumier" as the sole distributor in Japan. This service, provided by LINE Yahoo Communications, began its rollout today to businesses and retail partners throughout the country.

Launched on August 7, 2025, LINE Sugumier is an app that directly integrates with LINE's official accounts, aiming to address challenges in customer acquisition and promotions through comprehensive solutions for customer management, targeted messaging, and template distribution.

Addressing the Challenges of LINE Official Account Management

With over 99 million active monthly users on LINE, businesses face increasing demands to effectively communicate as their friend lists grow. Companies are often caught in a bind, seeking better cost-effectiveness in messaging, wanting more freedom in selecting recipients, and desiring simple, time-efficient ways to deliver messages. LINE Sugumier was developed by LINE Yahoo Communications to tackle these pressing issues, serving as a third-party tool that integrates seamlessly with LINE's official accounts. (Note: Additional fees for LINE’s official account apply.)

Three Features of LINE Sugumier

1. Enhanced Cost-Effectiveness through Targeting
Utilizing friend map surveys and custom questionnaires, businesses can segment their audience based on various metrics, such as loyalty and interests. This approach enables companies to send targeted messages that resonate more strongly with specific audiences, thereby improving cost-effectiveness.

2. Flexible Recipient Selection
Grouping friends according to customer loyalty, survey responses, messaging results, and coupon usage allows for advanced and flexible segmentation beyond the basic features of LINE's official accounts. This means businesses can customize their outreach strategy based on diverse criteria.

3. User-Friendly Interface for Everyone
LINE Sugumier boasts a straightforward management interface that allows users to create surveys easily. As results come in, friends are automatically categorized, ensuring that even marketing novices can use it confidently. The ability to operate from a smartphone or PC makes it convenient for those juggling multiple tasks to prepare and send messages swiftly.

ZORSE's Role as the Sole Distributor

As the first officially recognized distributor of LINE Yahoo Communications, ZORSE is set to roll out this service across Japan. The company will not only engage in direct sales to businesses and retailers but also provide support via a network of local distributors (secondary agents). ZORSE aims to facilitate a one-stop solution from contract signing to launch and effective use of the service.

A Unique Opportunity for Early Adopters

With this being the early stage of the official release, now is the best time for companies to differentiate themselves. Early adopters will have the chance to strengthen their connections with customers and maximize the effectiveness of their LINE accounts.

A Message to Businesses Considering Implementation

For companies looking to enhance their use of LINE official accounts and facing challenges such as, "How can we use our LINE account more effectively?", "Our current efforts are plateauing", or "We want to customize information for each customer"—LINE Sugumier stands out as a powerful solution.

Feel free to reach out to us for inquiries on implementing LINE Sugumier into your business strategy.

Contact Information

ZORSE Corporation
Contact Person: Sato
Email: [email protected]
Contact Form

Service Overview

• - Name: LINE Sugumier
• - Summary: A marketing support tool utilizing LINE’s official accounts.
• - Target Audience: Businesses and retailers using or intending to use LINE official accounts.
• - Key Features: Visualize customer loyalty and preferences through surveys, enabling effortless segmentation for targeted communications.
• - Official Website: LINE Sugumier
• - Provided by: LINE Yahoo Communications Website

Note: LINE Sugumier is a trademark of LINE Yahoo Communications.

Company Overview

• - Company Name: ZORSE Corporation
• - CEO: Takeshi Sase
• - Location: 2F JR Sendai East Gate Building, 1-1 Ruokami, Miyagi, Sendai city.
• - Established: February 2020
• - Website: ZORSE

About ZORSE’s CEO

CEO Takeshi Sase founded BALIE Corporation (now LINE Yahoo Marketing) in 2013 and focused on LINE’s official account agency business, servicing approximately 2,600 clients with around 12,000 accounts mostly in the Tohoku region. Following a merger with LINE Pay, ZORSE was established in 2020, leveraging past experiences and performance to support SMEs in boosting their revenues. ZORSE is a group company under Vision Co., Ltd., listed on TSE Prime (Stock Code: 9416).