Wash-Plus Triumphs as Naming Rights Partner for Urayasu's Youth Baseball Park

Wash-Plus Partners with Urayasu for Youth Baseball Field

In a significant move towards promoting sustainability, Wash-Plus Co., Ltd., based in Urayasu, Chiba, has been appointed as the naming rights partner for the Takasu Central Park Youth Baseball Field. This partnership reflects Wash-Plus's commitment to innovative laundry solutions that minimize environmental impact through detergent-free washing technology.

Background of the Partnership

Wash-Plus, established in 2013 and led by CEO Kentaro Takanashi, specializes in laundry services, including coin laundry and hotel laundry, along with developing a dedicated IoT system for laundry management. The partnership contract with the city of Urayasu will be officially signed on December 23, 2025, at a ceremony held at the Urayasu City Hall. This collaboration not only promotes local sports but also aligns with a growing trend in businesses contributing to a sustainable future.

The Mission of Wash-Plus

With the slogan "A Future Kind to People and the Planet," Wash-Plus utilizes its unique technology called "Wash+ Water," which is an alkaline ionized electrolyzed water clean solution. This method enables effective cleaning without traditional detergents, directly contributing to multiple Sustainable Development Goals (SDGs). The company aims to address ten of the 17 goals set by the UN, transforming the everyday act of doing laundry into a meaningful endeavor that supports ecological balance.

Series of Innovations

The Wash-Plus brand represents not only eco-conscious methods but also cutting-edge technologies. Their coin laundry facilities, such as the Wash+ Meikai store, are equipped with allergen-free equipment while completely avoiding synthetic chemicals. Customers can also enjoy features like touchscreen laundry machines, diverse cashless payment options, multilingual support, and industry-first dynamic pricing.

Moreover, Wash-Plus Comfort hotels, including the Keihan Universal Tower in Osaka, provide specialized laundry services designed to enhance the luxury of guest accommodations while ensuring water conservation and sustainable practices are at the forefront. This focus allows hotels and inns to meet their own SDGs commitments through environmentally friendly laundry solutions.

The Smart Laundry IoT System

Released in 2017, the Smart Laundry is a groundbreaking IoT system specifically for coin laundry services. This system has revolutionized the industry, with over 400 store implementations and 600,000 app downloads by October 2025. Smart Laundry offers essential solutions for common operational challenges, such as equipment setup, menu adjustments post-opening, and cash collection issues.

By connecting laundry machines to a customer-friendly smartphone application, Wash-Plus not only reduces business burdens but also enhances customer experience. This includes adaptations that reflect the demands of modern life: saving time, improving efficiency, and promoting a balance between work and domestic responsibilities.

Continuous Improvement

An essential feature of the Wash-Plus system is its adaptability. The Smart Laundry app is continuously updated based on feedback from both business owners and customers. This commitment to listening ensures that Wash-Plus remains at the forefront of customer-centric service while navigating challenges like inaction on laundry items.

Moving Forward with Wash-Plus

As Wash-Plus expanded its network and services, it garnered numerous awards, including excellent recognition from the Japan Service Award and IT Awards aimed at promoting innovative workplace practices. With accolades such as the Newweek Japan Version SDGs Award and various commendations for outstanding contributions to sustainable management practices, Wash-Plus is firmly establishing itself as a leader in eco-friendly laundry solutions.

With its unique position as the naming rights partner of the Takasu Central Park Youth Baseball Field, Wash-Plus not only champions local sports but also emphasizes a shared vision for a sustainable future. This partnership signals a strong commitment both to the community and the environment, aligning with modern values of sustainability and responsibility.

For more information or to inquire about services, please visit the official Wash-Plus website.