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Rethinking Dry January: A New Approach to Wellness

As January rolls in, it's a time of year that brings a mix of relief and dread to the wine industry. For wine shops, restaurants, and distributors, the month is notorious for causing a significant drop in customer foot traffic. Many patrons choose to abstain from alcohol during this period, leaving the wine professionals wondering how to cope with the sudden lull in business.

However, JP Bourgeois Wine Imports offers a refreshing alternative—a philosophy rooted in French culture that promotes joy, moderation, and community over extreme restrictions.

The Cycle of Resolutions

Statistics reveal a sobering truth about New Year's resolutions: 88% of people abandon their resolutions within two weeks, and by the end of January, 43% of resolutions have been completely discarded. Gym memberships gather dust, salad greens wilt in the fridge, and resolve dissipates like smoke from cigarettes. In contrast, the French seem to have mastered the art of enjoyment and balance. They indulge in wine at dinner and, thanks to an array of lifestyle choices, live approximately six years longer than Americans, with an obesity rate significantly lower than that of the United States. This insight raises an important question: why do we resort to extreme methods like “Dry January” when it may not foster true wellness?

The Pitfalls of Restriction

Research from Ohio State University illustrates a concerning trend: 95% of dieters regain the weight they lost within two years. Furthermore, restrictive diets are associated with increased instances of binge eating, heightened depressive symptoms, and weakened immunity. What does this suggest? It indicates that rather than harm ourselves with extreme restrictions, finding pleasure in moderation may lead to healthier outcomes.

Connection as a Path to Wellness

Numerous studies underscore the importance of social connections to our health. Those who engage in social activities regularly report they are 16% more likely to feel healthy, indicating that fostering community is crucial. Thus, a lifestyle filled with joy, characterized by shared meals, hobbies, and meaningful relationships, isn’t indulgent—it’s a protective factor.

So, as we step into 2026, consider dedicating this year to focusing on creativity, connection, and the small rituals that infuse joy into our lives. This could involve integrating the pleasure of good food, good company, and yes, good wine, into our daily routines.

2026 Wine Resolutions

1. Reconnect with Old Friends
Share a bottle of Domaine de Châteaumar Châteauneuf-du-Pape, known for its depth and dark fruit flavors. Perfect for those laughter-filled dinners.

2. Start a Hobby
Try Gönc Starman, a textured wine that inspires creativity on quiet evenings in.

3. Read More Books
Pop open a bottle of Bodegas Latúe Tempranillo, bright and inviting, just right for long reading sessions.

4. Eat Your Veggies
Savor a glass of Bodegas Latúe Airén, a crisp wine that makes healthy eating feel delightful.

5. Host a Dinner Party
Gather friends around with RAW Red Blend, a vegan-friendly wine to enhance a night of shared stories and games.

6. Prefer Connection Over Endless Scrolling
Share a bottle of Chêne Vert Crozes-Hermitage Rouge, perfect for table gatherings.

7. Celebrate Everyday Moments
Turn an ordinary Tuesday into something special with RAW Frizzante, a bubbly blend that brings joy to daily routines.

The Value of Quality Wine

These wines come from producers dedicated to organic farming and minimal intervention, embodying values rooted in the land and their communities. As we embrace the French approach, let's choose quality wines, enjoy them in moderation, and advocate for the health benefits of pleasure and connection. JP Bourgeois Wine Imports is committed to bringing Europe’s small family wineries to American consumers. Founded on the belief that great wine should be authentic and accessible, they specialize in distinctive expressions from regions such as France and Spain.

So this January, instead of resolving to abstain, let’s toast to balance, community, and a fulfilling 2026 with a glass of great wine in hand.