SWATCH REBELS FOR GOOD: Unleashing Creativity and Meaningful Connections

Introduction to Swatch Rebels for Good

In a world where time is often rushed, Swatch has embarked on an initiative that harnesses every moment for creativity and meaningful connections. Swatch Rebels for Good is not just a program; it's a movement aimed at driving positive change, spreading joy, and fostering community ties.

What is Swatch Rebels for Good?

Launched recently, this innovative program allows members to earn Swatch Minutes, the community's currency, by purchasing products or participating in program-led activities. Accumulating 60 Swatch Minutes grants members the power to vote for their favorite projects in the realms of art, music, and sports. Each project is spearheaded by ambassadors who bring unique and creative ideas to life.

Empowering Creativity

The projects under Swatch Rebels for Good range from establishing pop-up music spaces to developing new skate parks, each designed to bring joy and excitement into people's lives. The initiative emphasizes that transformative ideas should encompass creativity, allowing everyone to experience an elevated quality of life through innovative ventures.

Winning projects from each voting round receive backing from Swatch, demonstrating the brand's commitment to making these creative visions a reality.

Engaging the Community

Members of Swatch Rebels for Good can engage in various ways. By participating in hands-on volunteer activities, workshops, or collaborative efforts to shape winning projects, members not only strengthen their connection with the community but also have the opportunity to earn additional Swatch Minutes. Besides, through playful engagement, there are exclusive virtual badges to collect.

This initiative goes beyond the mere act of volunteering; it fosters relationships among members, enabling them to share unforgettable experiences and create lasting memories. As Vivian Stauffer, CEO of Swatch, aptly puts it, “Swatch Rebels for Good is not just a reward for purchases; it aims to involve people in shaping a more creative, enjoyable, and connected world.”

Core Values of Swatch

Incorporating the core values of Swatch—“joy of life,” “fearless innovation,” and “positive provocation”—the Swatch Rebels for Good program brings the brand's vision to life in ways that resonate with its longstanding commitment to creativity. This initiative not only highlights the essence of Swatch since its inception but also continues to pivot around the creative spirit that has defined the brand.

Launch and Global Expansion

Mark your calendars! Swatch Rebels for Good officially launches in Spain on November 12, 2025, with plans for a global roll-out in 2026. Interested participants can find more details and sign up at Swatch.com.

About Swatch

Founded in 1983, Swatch has forever changed the watch industry. The brand consistently delivers striking designs that reflect the spirit of the times while maintaining a loyal and popular presence worldwide. Its commitment to innovation is evident in its ongoing engagement with action sports, including BMX, longboarding, and surfing, making its mark as a revolutionary brand.

One of the crown jewels of Swatch's dedication to the arts is the Swatch Art Peace Hotel in Shanghai, which symbolizes the brand's love for art and serves as a gathering place for global artists.

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Join us on this creative journey and discover how Swatch is redefining community engagement through a vibrant blend of art, music, and sports.