#Japan #Tokyo #Campaign #Roomba #iRobot Japan

iRobot Japan Launches 'Every Day Clean #FloorAwesome' Campaign

iRobot Japan LLC, headquartered in Chiyoda, Tokyo, is excited to announce the launch of their latest campaign, 'Every Day Clean #FloorAwesome,' starting from September 5, 2025. This initiative is aimed at showcasing the refreshing sensation of mopping floors using the Roomba vacuum cleaner. It will unfold on official Instagram and X (formerly known as Twitter).

The highlight of the campaign comes right after the launch of the Roomba Max 705 Combo Robot + AutoWash Charging Station on August 29, 2025. This state-of-the-art robot vacuum cleaner is the first in its series to feature the PowerSpin™ Roller Mop with PerfectEdge®. This innovative all-in-one vacuum ensures that your floors are mopped with a consistently clean mop, delivering a high standard of water mopping functionality.

As the popularity of mop-enabled robot vacuums continues to rise, iRobot has put great thought into the development of the mopping feature for the Roomba. They focused on delivering genuinely useful functions that meet market demands, while also ensuring ease of use for customers. The offerings range from entry-level models priced around 30,000 yen to fully automatic versions, providing a diverse lineup that includes mopping-capable units. Customers who have purchased Roombas have shared ecstatic feedback, describing how their floors feel smooth and how the barefoot experience has drastically improved.

To effectively convey the refreshing experience brought by Roomba's water mopping this autumn, the term 'Extreme Smooth Mopping' will be adopted widely in advertisements and in-store promotions.

The 'Every Day Clean #FloorAwesome' campaign is not just about promotions; it invites users to share their moments of experiencing extreme smooth mopping on Instagram or X. Participants will have the chance to have their content featured in commercials and stand a chance to win the latest model, the Roomba Max 705 Combo Robot + AutoWash Charging Station, with six winners selected by lottery.

Additionally, to celebrate this campaign, a colorful advertisement video highlighting the 'Extreme Smooth Mopping #FloorAwesome' theme will be released simultaneously. This campaign aims to expand the enjoyment of “always smooth floor time” brought about by Roomba to customers throughout Japan.

iRobot is dedicated to empowering consumers to enhance their lives by offering a variety of products within three categories, ensuring the best fit for various lifestyles, under their mission to 'Empower people to do more.' This vision is firmly projected by a unified global staff dedicated to improving lives around the world.

Campaign Overview

• - Duration: From September 5, 2025, 10:00 AM to October 31, 2025, 11:59 PM
• - Prizes: Six Roomba Max 705 Combo Robots + AutoWash Charging Stations

How to Participate:

On Instagram:

1. Follow iRobot Japan’s official Instagram account (@irobot.jp).
2. Post a photo or video that showcases your ‘floor awesome’ moment with the hashtag ‘#FloorAwesome’ and tag @irobot.jp.

On X (formerly known as Twitter):

1. Follow iRobot Japan’s official X account (@iRobot_Style).
2. Quote retweet the campaign announcement post along with a photo or video demonstrating your ‘floor awesome’ moment.

Campaign Page: Available beginning September 5, 2025, at 10:00 AM
Visit Here

About iRobot Corporation

iRobot is a globally recognized company specializing in household robots. With a vision to co-create a rich living experience through empathetic and innovative technology, they design and manufacture robotic solutions that enhance home care. Since the launch of the Roomba® robotic vacuum in 2002, iRobot has revolutionized the market, achieving sales of over 50 million robots worldwide. The product portfolio includes unique technologies for cleaning, mapping, and navigation, which contribute to an ecosystem of robots and smart home devices, facilitating home maintenance and promoting hygiene and health in living spaces.

For more information, visit www.irobot.com