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Yoshinoya Launches Second Edition of "Minna no Oshi no Ie"

Yoshinoya Co., Ltd. (Headquarters: Chuo-ku, Tokyo, CEO: Tetsuya Naruse) proudly announces the launch of the second edition of its popular campaign, "Minna no Oshi no Ie" (Everyone’s Recommended House), set to debut on January 26, 2026, at 11 AM. This campaign will be available for a limited period throughout Yoshinoya locations across Japan.

The first edition of "Minna no Oshi no Ie" featured special recommendations from Yoshinoya’s CEO Tetsuya Naruse, along with New Japan Pro-Wrestling stars Hiroshi Tanahashi and Yuya Uemura, who debuted unique combinations of popular menu items as their recommended dishes. The second edition will see the addition of Yoshinoya's commercial character Nikoru Fujita and the popular virtual YouTuber Noeru Shirogane, who both bring their own favorite combinations to the table along with Yoshinoya's Practical Grand Champion, Kazuya Okumura.

Celebrity Recommendations

Nikoru Fujita's Recommendation

• - Menu: Regular Beef Bowl, Kimchi, Half-Boiled Egg, and Tonjiru (pork miso soup)
• - Price: 987 JPY (including tax)
• - Recommended Way to Enjoy:

1. Start by mixing kimchi with the beef bowl (the meat and rice) for a delicious kick.
2. Add the half-boiled egg midway for a delightful taste change.
3. Enjoy a nutritious side with the tonjiru to round out the meal.
4. “This combination fills me up nicely!”

Noeru Shirogane's Recommendation

• - Menu: Large Beef Bowl with Quattro Cheese, Green Onion and Egg, and Shijimi Soup
• - Price: 1,292 JPY (including tax)
• - Recommended Way to Enjoy:

1. Enjoy the right half topped with Quattro cheese (it melts beautifully when mixed with rice!).
2. Sip the shijimi soup while savoring the left half topped with green onion and egg (perfect for a satisfying finish!).
3. “The balance of hearty and fresh toppings makes this a must-try! The large beef bowl is absolutely necessary!”

Kazuya Okumura's Recommendation

• - Menu: Large Beef Bowl with Green Onion and Half-Boiled Egg, and Fried Chicken (single item)
• - Price: 1,064 JPY (including tax)
• - Recommended Way to Enjoy:

1. Request to substitute for a half-boiled egg when ordering.
2. Create a pocket in the center of the large beef bowl and fill it with the green onion and egg mix.
3. Mix well and start eating from the center. “The egg has to be half-boiled!”

Join the Conversation!

Share your favorite ways to enjoy your best meals using #MinnaNoOshiNoIe on social media, and tag the official Yoshinoya account (@yoshinoyagyudon). We’re excited to see your posts!

With a commitment to authenticity, Yoshinoya strives to provide customers with true "deliciousness" alongside the value of being 'delicious, affordable, and fast' in their daily lives.